Senior Associate, Media Activation
4 days ago
Job Description:The Media Services teams will plan and serve Sponsored Products as well as digital display (or "banner") ads across the web, mobile devices, video content (i.e. YouTube) social media networks (i.e. Facebook). The purchasing of ad space is managed through Demand Side and Social Media Platforms, where as the Senior Associate, you will control the cost and placement of clients' ads. The combination of creativity and strategic mobility associated with digital display ads make them a powerful way for companies to reach potential customers. Senior Associates, Media Activation at iProspect focus on the planning, creation, and optimization of digital media across different channels. You will create dynamic advertising strategies by combining your strengths in planning, analysis, and creativity to reach clients' goals. You will report to an Activation Manager within the team, and will not have any managerial responsibilities.Responsibilities:Organize and be responsible for campaign planning, set-up and management for sponsored product adsDevelop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offeringsMaintain awareness of new marketing platformsManage ad budgets, including allocation of monthly budget and tactic level budget optimizationsAnalyze campaign performance and provide optimization recommendationsResponsible for the aggregation and preparation of mid-flight and end-of-campaign reporting and insightsQualifications:Bachelor's degree in a quantitative, marketing, or related discipline1+ years of experience in a digital planning/buying role, preferably from an agency or RMNExperience working in SPA SSPs (especially Criteo, Amazon and or CitrusAds), DSPs (especially DV360 or TTD) and Social Platforms (Facebook and Pinterest), and ad servers (especially CM360)Comfortable working in a startup environment with changing workflowsBe able to explain complicated concepts to othersWell-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tablesKeen trouble-shooting abilities; high level of accuracy and attention to detailShopper, CPG or retail media planning experienceThe annual salary range for this position is $51,000 -$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Benefits available with this position include:Medical, vision, and dental insurance,Life insurance,Short-term and long-term disability insurance,401k,Flexible paid time off,At least 15 paid holidays per year,Paid sick and safe leave, andPaid parental leave.Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit.To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.#LI-AD2#LI-HybridThis is a hybrid remote/in-office role.
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