Paid Social Marketing Manager, Organic Brand Social, Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.Amazon Music is seeking a passionate and dynamic Paid Social Marketing Manager to join our Organic Brand Social team in the Global Marketing Organization. In this role, you will collaborate with the Global Organic Social team in planning, developing, executing, and optimizing compelling paid social media campaigns across tentpole marketing campaigns for the Amazon Music brand. You will work across various social media platforms (Facebook, Instagram, Twitter, TikTok, and YouTube) driving long-term strategy, amplifying content to drive engagement, awareness and fostering community building and management. You will develop and implement Paid Social strategies (world wide) for content amplification, measurement framework, optimize campaigns, monitor and analyze performance in collaboration with Brand Paid Media team and local marketing teams. Come innovate with the Amazon Music teamKey job responsibilities* Develop and Implement Paid Social Strategies: Lead and execute comprehensive social media marketing strategies and campaigns, spanning new product launches, sports partnerships, merch, livestreams, brand campaigns, and cultural moments. Create and manage paid media campaigns for social platforms (Meta, TikTok, Twitter, etc.) focused on boosting organic reach, engagement to drive awareness and consideration.* Content Amplification: Collaborate and identify high-performing organic content and develop strategies to amplify reach through paid promotions.* Audience Targeting: Utilize insights and segmentation to target audiences and interest, ensuring maximum impact and engagement.* Budget Management: Manage campaign budgets effectively, optimizing spend to achieve desired results within allocated budgets.* Performance Analysis: Monitor and analyze campaign performance, providing regular reports and insights. Use data-driven approaches to refine and optimize strategies to improve ROI.* Collaboration: Work closely with the social media team, content creators, and other marketing stakeholders to align organic and paid strategies for cohesive brand messaging. Partner with regional social teams to execute global marketing campaigns that resonate with international markets.* Stay Updated: Stay abreast of industry trends, social media algorithms, and emerging technologies to incorporate innovative and effective strategies into our campaigns. Stay continuously informed about YA and diverse culture trends, infusing the social space with innovative ideas.About the teamThe Organic Brand Social team is focused on top-funnel awareness, delivering billions of impressions and positive engagements, increasing effectiveness of lower funnel campaigns. Our strategy prioritizes engagement over direct sales or traffic through exclusive content and cultural moments. We make a first connection with potential new customers, deepen our engagement with existing ones, and build cohorts that other (paid social) marketing teams can tap into for an efficient, Brand-led, full funnel approach. We are passionate lovers of audio entertainment who are in the know about fans favorite artists, from new music to fan culture, have the latest podcast and audio recommendations from Tinx to the New York Times to Rebecca Yarro’s Fourth Wing and Harry Potter. Whether our audience has a laugh, escapes to a new world or learns about new music, our work reinforces Amazon Music as a passion brand and helps increase retention and improve brand affinity. What we do is highly visible and a direct connection to customers; including artists, partners, press and consumers. We are a 1:1 representative of the Amazon Music and Amazon brands and protecting the brands’ health and reputation is at the forefront of all our decision making. We’re experts, trained to predict and assess the impact of the content we put out, working in tandem across the business to ensure brand safety without compromising the entertaining and spontaneous side of social media.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels- Experience across affiliate marketing, PPC, SEM and social media advertising- 5+ years of professional experience in paid social media marketing, digital advertising, or performance marketing- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experiencePREFERRED QUALIFICATIONS- Experience in multi-territory campaign management- Experience in digital marketing and content production timelines and process- Experience with A/B testing- 7+ years of experience in paid social marketing with a focus on brand awareness and engagement campaigns- Experience working in entertainment, music, or consumer technology industries- Proven track record of scaling paid social programs globally across multiple markets and regions- Advanced expertise in audience segmentation, targeting strategies, and performance optimization techniques- Experience collaborating with cross-functional teams including organic social, content creators, brand marketing, and regional marketing teams- Demonstrated ability to amplify organic content through paid strategies, achieving 2x+ engagement lift- Experience managing tentpole marketing campaigns, product launches, or cultural moment activations- Knowledge of emerging social media trends, platform algorithm changes, and innovative advertising formats- MBA or advanced degree in Marketing, Business Analytics, or related fieldAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our inclusive culture empowers Amazonians to deliver the best results for our customers.