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Director, Global Marketing, Advanced Patient Monitoring
2 weeks ago
Description We are the makers of possibleBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.Advanced Patient Monitoring (APM)BD Advanced Patient Monitoring is a global leader in advanced monitoring solutions that expands BD's portfolio of smart connected care solutions with its growing set of leading monitoring technologies, advanced AI-enabled clinical decision tools and robust innovation pipeline. BD Advanced Patient Monitoring's technologies are often used simultaneously with the BD Alaris™ Infusion System in the operating room or intensive care units. The combination of BD's new advanced monitoring and existing infusion platforms enables future innovation opportunities for closed-loop hemodynamic monitoring and IV fluid and medication administration by integrating combined company data sets and interoperability capabilities.The Director of Innovation will lead efforts to identify, evaluate, and accelerate early-stage business opportunities that drive growth and differentiation. This role is pivotal in shaping the future of our portfolio by partnering closely with research teams across the business unit to develop and commercialize advanced solutions in algorithms, sensors, and capital platforms.Key Responsibilities:Innovation Partnership: Collaborate with internal R&D, product development, and innovation partners to translate emerging technologies into market-ready solutions.Market Opportunity Assessment: Conduct deep market analysis to identify unmet needs, disruptive trends, and whitespace opportunities in algorithm-driven, sensor-based, and capital product domains.Strategic Roadmapping: Develop and maintain strategic marketing plans for early-stage initiatives, aligning with corporate growth objectives.Business Case Development: Build robust business cases for new concepts, including market sizing, competitive analysis, pricing strategies, and ROI projections.Go-to-Market Strategy: Define commercialization pathways for innovative solutions, including positioning, messaging, and launch strategies.Voice of Customer: Engage with key stakeholders, customers, and thought leaders to validate concepts and refine value propositions.Required Qualifications:Minimum of 10 years of experience in global marketing within the medical device industry with a consistent track record of high performance and resultsStrong organizational skills with a proven ability to manage competing priorities and meet tight deadlines.Demonstrated success in fast-paced environments, managing multiple tasks and stakeholders effectively.Results-driven and action-oriented with a track record of delivering outcomes.Excellent communication and presentation skills.Strategic thinker with strong analytical and problem-solving capabilities.Experience working with international teams and willingness to travel globally.Strong interpersonal skills with the ability to build relationships with customers and key influencers.High integrity and alignment with BD’s core values.Ability to influence cross-functional teams without direct authority.Preferred Qualifications:Willingness and ability to travel up to 30%.Comfortable working in a collaborative, fast-paced, and team-oriented environment.Education:Bachelor's degree in marketing, Business, or a technical field required.MBA preferred.This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.Why join us?A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
