Social Media Manager

7 days ago


Huntington Beach, United States STRIDE Fitness Full time

The Social Media Manager oversees content creation, corporate social channels, brand guidelines, and franchisee support. This role requires creativity, strong storytelling, operational structure, and the ability to produce high-quality content that reflects the STRIDE Fitness brand. You will shape how STRIDE Fitness shows up online across corporate and franchise locations. Key Responsibilities Corporate Social Media ManagementManage and grow STRIDE Fitness social media accounts across Instagram, TikTok, Facebook, and LinkedInDevelop monthly content calendars aligned with studio openings, campaigns, events, and brand initiativesCreate engaging short-form videos, reels, graphics, and written postsMonitor analytics and optimize content strategy for reach, retention, and growthMaintain a consistent STRIDE Fitness brand voice and visual identity across all platforms Content Creation and Brand DevelopmentCapture content inside STRIDE Fitness studios including workouts, coaches, classes, events, and member storiesPlan and produce photo and video content for campaigns and corporate announcementsMaintain STRIDE Fitness brand guidelines and ensure all content reflects brand standardsIdentify opportunities for storytelling, highlights, and user-generated contentDevelop and execute multi-channel social campaigns Franchisee SupportCreate social media toolkits, templates, scripts, content calendars, and brand asset librariesProvide best practices for content creation, community engagement, and local marketingReview and provide feedback to franchisees on brand alignment and content strategySupport studios during presale, launches, VIP tours, grand openings, and local marketing pushesBuild content systems and repeatable frameworks franchisees can easily follow Cross-Functional CollaborationWork with marketing, operations, sales, and franchise support teams on nationwide campaignsCoordinate content for events, partnerships, influencers, and promotionsCommunicate with franchisees to gather studio content and success storiesPartner with external creators, videographers, and agencies when needed Skills and QualitiesStrong creative eye for video, design, and storytellingAbility to produce high-quality short-form video content independentlyDeep understanding of boutique fitness culture and community-driven contentStrong communication and copywriting abilitiesSkilled at maintaining brand consistency across multiple platformsAbility to create clear systems that help franchisees succeedComfortable filming in fast-paced fitness environmentsOrganized, proactive, and able to manage multiple deadlines Preferred Experience2 to 4 years in social media management, content creation, or brand marketingExperience with fitness, franchising, wellness, lifestyle, or hospitality brandsProficient in Canva, Adobe Suite, CapCut, or similar toolsFamiliarity with brand guideline development and multi-location content systemsExperience supporting franchise owners or decentralized teams is a plus


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