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Associate Director of Product Marketing, Couple Journey
3 weeks ago
Associate Director of Product Marketing, Couple Journey
United States TrendingWHAT WE DO MATTERS:
Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.
ABOUT THE ROLE AND OUR TEAM:
The Knot Worldwide is looking for a seasoned Associate Director of Product Marketing of the Couple Journey to join our Product Marketing Team and drive early adoption and engagement throughout the consumer wedding planning lifecycle. Reporting directly to our Senior Director of Product Marketing, this hands-on role is suited for someone who thrives in a fast-paced environment, embraces innovation and collaboration. As an advocate for the customer, expert storyteller, and key contributor to business outcomes, this candidate will optimize the user experience for each stage in the planning journey, developing new targeted and personalized activation strategies increasing user activity and likelihood to promote.
RESPONSIBILITIES:
Drive a consistent, deep understanding of the market and competitive landscape. Translate insights into fuel to influence product roadmap and experimentation to create value for couples planning their weddings. Bring together and craft the story into compelling and comprehensive product positioning, reasons to believe, and claims. Proactively monitor and produce recommendations based on performance analysis and learnings. Close partnership with CRM and other channel leads to create seamless user experiences that maximize LTV and drive engagement. Deep product and marketing comprehension and comfort, along with a technical understanding to enable close cross functional partnership. Tailor communication of high level strategic initiatives and specific detailed tactics appropriately, internally and externally, by audience. Confident speaker who can deliver both clear verbal and written communications. Thoughtful and proactive ways to deliver a diverse and inclusive offering to meet unique user needs and enable a personalized and authentic planning experienceSUCCESSFUL PRODUCT MARKETING DIRECTOR CANDIDATES HAVE:
10+ years of digital Product Marketing experience Experience creating targeted customer journeys based on user needs, sign up and event date, and actions taken Proficiency in partnering with CRM to create strategic, delightful and highly performant consumer touchpoints Imaginative, solution oriented and strong point of view with a knack for persuasion and hypothesis building Proven history successfully partnering with Product and Marketing teams to get valuable, differentiated products to market and keep them there Ability to drive urgency and clear prioritization based on impact related to user problems Exceptional communication and problem-solving skills Extremely detailed-oriented and calm under pressure Experience developing strategic loyalty and incentive programs a plus Experience working with a data segmentation or Customer Data Platform (CDP) a plus Passion for consumer-centric thinking, developing performant messaging, and using data to drive alignment and prioritizationAt The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference
WHAT WE LOVE ABOUT YOU:
You Dream Big. You iterate and experiment to drive innovation.
You Love Our Users. You keep our global community at the center of everything you do.
You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
You Hustle Every Day. You favor urgency and own your outcomes.
You Win Together. People are at the heart of our success and you play as a team.
WHAT YOU LOVE
