Web Strategist

5 days ago

Green Bay, Wisconsin, United States Nsight Corporate Full time

Job Summary:

This role involves planning, implementing, and analyzing the company's web-based marketing strategy to enhance brand visibility, attract leads, and drive online and in-store sales. The ideal candidate should have 3-5 years of experience in web strategy, proficiency in SEO and digital marketing channels, strong analytical and communication skills, and the ability to manage multiple priorities in a fast-paced environment. Responsibilities include developing digital marketing strategies, managing campaigns, monitoring website performance, overseeing web content, and ensuring consistent brand presentation across all online platforms.

Responsibilities & Duties:

- Develop and execute comprehensive digital marketing strategies to enhance brand awareness, increase website traffic, and generate leads.

- Manage and oversee digital marketing campaigns, including email campaigns, search engine marketing, display advertising, pay-per-click, and social media advertising.

- Monitor website performance and campaign effectiveness using analytics tools, providing data-driven recommendations for optimization.

- Supervise web administrator and content development specialist, ensuring accurate and engaging content is maintained on the company's websites while adhering to brand guidelines and confidentiality protocols.

- Design and implement user-friendly website interfaces, optimize for search engines, conduct keyword research, and manage product catalog and pages for accuracy and impactful display.

- Other duties as assigned

Requirements:

- Bachelor's degree in marketing, advertising, or a related field, with 3-5 years of experience as a web strategist or in a similar role.

- Proficiency in SEO, SEM, and other digital marketing channels, coupled with strong analytical skills and the ability to interpret complex data.

- Familiarity with web analytics tools such as Google Analytics and content management systems (CMS), along with basic knowledge of HTML and web development technologies.

- Excellent interpersonal, written, and verbal communication skills, with the ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

- Professional certifications in digital marketing, such as Google Ads or HubSpot, are a plus, along with creative thinking, problem-solving abilities, and attention to detail.

Individuals with a strong background in digital marketing, a knack for analyzing data, and a creative flair for engaging content creation would excel in this role, especially those who thrive in fast-paced environments and possess excellent communication and organizational skills.

To view our competitive benefits, click 

Joining Nsight/Cellcom:

Join our telecom team in Wisconsin and Michigan's Upper Peninsula, where we focus on delivering excellent wireless and fiber solutions and expert tower construction and maintenance. With a strong commitment to customer service, community involvement, and eco-friendly practices, we're more than just a company; we're shaping the future of connectivity. If you're passionate about making a difference and want to be part of an innovative telecom environment, come join us

 Cellcom is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. This is a drug-free workplace.

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