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Product Category Manager-Beverage

1 week ago

Green Bay, Wisconsin, United States Schreiber Foods Full time

Description

:

The objective of this position is to deliver year-over-year profit improvement (YOY) for Schreiber's aseptic beverage category. The individual in this position will share strategic leadership for their category with the Director, as well as directly manage product groups within the category. This position requires a high level of teamwork and cross-functional leadership. Significant interaction is required with Sales, R&D, Engineering, Finance, Creative Services, Operations, and Mkt Insights. Key deliverables include developing Marketing Strategy Plans and Tactics that drive new Products, Packaging, Promotional Programs and Profitability targets for Product Groups. In addition, they will lead the overall direction of the Product Category with the Core Team. This individual will bring Marketing disciplines to this role and put them into play within our customer brand and control brand environments... The success of this position will be measured by YOY profitable growth with direct impact in the US as well as Global awareness.

This position offers a flexible hybrid work schedule located at our Home Office in Green Bay, Wisconsin. The hybrid work schedule is 3 days onsite (Tuesday, Wednesday & Thursday) at Home Office and the remainder remote/working from home.

About our Green Bay, WI Home Office:

You'll find lots to love in our beautiful home office in downtown Green Bay, Wisconsin. Our jeans-friendly environment has indoor and outdoor collaboration spaces, state-of-the-art R&D and sensory labs, culinary kitchens, a pilot plant, innovation center and more.

Take advantage of outdoor workspaces. Sample and provide feedback on new products from our R&D team. Enjoy free coffee, soda and popcorn. Hit up a game of ping pong on your break. Or take a short walk to restaurants, breweries, the YMCA and a weekly farmer's market on the scenic Fox River. You can even see Lambeau Field from our top floor.

What you'll Do:

Develop and execute US Growth Plan for Product Category:

Create strategic marketing plans intended to drive growth through delivered profit targets.  This is done with consumer trends in mind, with an awareness of competitor activity, and with a knowledge of Schreiber capabilities and competencies. Lead Core Team and work with Director on Category Cap-Ex plan and Global Plan. Oversee successful execution of marketing plans. Identify incremental opportunities to increase volume and profit (e.g., cost savings, new distribution, SKU rationalization, etc.).

Execute key tactics:

Launch new products by leading cross-functional teams toward stated objectives utilizing EPM as needed. Evaluate packaging opportunities, identifying potential improvements (package sizes, single serve, environmentally friendly, convenience features, etc.) and leading the process of change. Establish target "pricing ranges" by product in conjunction with pricing POD.  SKU rationalization as necessary to improve VI. Work with sales to develop key customer presentations and support materials. Lead any necessary re-design initiatives with internal and/or external creative resources. Work effectively within the marketing team to aid in the success of brands and segments outside "line of sight" responsibilities.

Leverage consumer insights:

Utilize syndicated data to identify emerging consumer trends relative to products, sizes, flavors, etc. Recommend custom primary research that is timely, relevant, and actionable. Develop presentations and selling aids that equip our sales partner with powerful selling stories.

What you need to succeed:

Bachelor's degree in Marketing or Business with a Marketing emphasis. MBA preferred. 7+ years' experience in marketing or general management in a consumer package good company.

Skills/Knowledge Required:

Strong strategic abilities. Strong leadership qualities. Financial and marketing acumen with the ability to deliver presentations to the highest levels of the company. Must possess a proven track record of developing and executing strategic plans within a complex environment. Ability to interpret consumer research and apply learning to drive results.

Demonstrated leadership skills include ability to:

Influence middle/senior management through informal communication as well as structured presentations. Work effectively at all levels and network across the organization to build relationships. Lead cross-functional teams and develop project plans, including management of both internal and external resources (e.g. management consultants).

Demonstrated personal skills include:

Ability to influence and persuade senior leadership across the company on key strategic marketing topics. Be a strong team player within the marketing team and across functional areas. Be a strong communicator. Be innovative, flexible and tenacious. Have a strong results-orientation and be able to operate well without extensive supervision. Excel at project planning and execution (define project, develop appropriate work plans, drive project to successful completion). Attention to detail and strong sense of logic. Ability to travel up to 15%. Must have a reliable internet connection (minimum 10 mb download speed) at home for remote and hybrid positions.

#INDHO

Eligible partners will receive:

Get not one, but TWO retirement benefits. When you join our employee-owned company, you'll be part of our Employee Stock Ownership Plan (ESOP) from day one. That means in addition to an 8% 401(k) match into the ESOP, Schreiber will contribute an extra amount – about 10% of your earnings – toward your retirement every year. That's a company contribution of around 18% in retirement savings annually Earn bonus pay. You'll have an opportunity to earn incentive pay twice a year when we meet our company goals. Earn $ for focusing on your health. Get up to $1,200 for your health savings account each year, plus get reimbursed for fitness membership, equipment or classes. Pursue development that's relevant to your role, career goals and the company. Plus, we offer tuition reimbursement if you want to further your education to grow in your role at Schreiber. Get access to medical, prescription drug, dental and vision benefits starting day one. This includes an onsite nurse and mental health counselor. Experience caring like you've never experienced it before. We have a program that's completely organized by and for other partners who need extra help. It's called Partners Helping Partners. We have hundreds of examples of partners organizing fundraisers to help out others going through a hard time.