Associate Director, Consumer Marketing LYBALVI

7 days ago

Waltham, United States Alkermes Full time

The Associate Director of Consumer Marketing will be responsible for developing and implementing tactical marketing programs, primarily for consumers and caregivers, supporting the bipolar 1 disorder and schizophrenia indications of LYBALVI. This includes Direct-to-Consumer (DTC) strategy, media plan, content development, and analysis. The position requires an experienced and highly motivated individual with strong strategic and leadership capabilities.Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.Key Responsibilities:Manages the execution of consumer promotional campaigns for LYBALVICrafts actionable assignment briefs for creative agenciesManages the development of the consumer media plan, channel allocation, targeting and measurement required to deliver on business and brand objectivesUnderstands the beliefs and behaviors of bipolar 1 and schizophrenia patientsHas strong command of bipolar-1 and schizophrenia patient journeysManages and reconciles consumer marketing budget including SOW approvals, change orders and accrualsPartners with Director, Senior Management and agencies to forecast, analyze and optimize DTC spend across channelsGuides branded and unbranded creative through the Medical, Legal and Regulatory review and approval process in Veeva PromoMatsCollaborates with Market Research to continuously generate actionable patient insights from reoccurring and ad-hoc studiesEnsures patient perspective is infused into HCP team strategiesManage other marketing initiatives as needed Minimum Education & Experience Requirements: Bachelor’s degree in marketing, business, science, or related field10+ years of professional marketing or related experience Preferred Skills and Knowledge Qualifications: 7+ years of marketing experience, with significant experience in DTC pharma/life sciencesDeep media/advertising (TV, CTV, digital, social, display, SEM, audio) planning and creative execution experienceManage and influence innovative consumer projects through a matrixed organizationTranslate brand plan marketing strategies into tactics activationsStrong ability to build & foster relationships through effective communicationAdvanced analytical skills, integrating media performance data with marketing mix modeling, optimizing ROI and channel allocationDemonstrated success managing ad agencies, and media/measurement partnersExperience with Veeva PromoMats preferred Travel Requirements:Overnight travel

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