Director of Marketing

7 days ago

Skokie, United States Skilled Nursing Organization Full time

Skilled Nursing Organization - Director of Marketing & CommunicationsAn established, multi-location healthcare organization is seeking a Director of Marketing & Communications to help lead the execution of marketing strategy, strengthen brand consistency, and oversee internal and external communications. This role supports and reports directly to the Vice President of Marketing & Communications and plays a key part in shaping the organization’s voice and presence across all channels.Position SummaryThe Director of Marketing & Communications will manage day-to-day marketing operations, guide organizational messaging, and ensure cohesive brand alignment. This position blends strategic leadership with hands-on work, including writing, graphic design, digital marketing, web management, and supervision of a Marketing & Communications Specialist. The ideal candidate is a strong communicator and creative problem-solver with expertise in digital platforms, design tools, and web technologies.Key ResponsibilitiesCommunications & Content CreationDraft, edit, and polish professional communications including memos, letters, newsletters, announcements, and advertising copy.Manage shared communications inboxes and support the effective distribution of organization-wide messages.Maintain clear, consistent, on-brand messaging aligned with organizational standards.Graphic Design & Visual BrandingDesign flyers, brochures, social media graphics, digital ads, and other marketing materials.Uphold visual identity standards and ensure high-quality, consistent branding across all platforms.Digital Marketing & SEOLaunch, monitor, and optimize Google Ads and paid social media advertising campaigns.Oversee SEO initiatives, including updating and retrofitting organizational websites to improve search ranking and user experience.Analyze marketing data, identify trends, and adjust campaigns to maximize performance.Website & SharePoint DevelopmentBuild, update, and maintain organizational websites using CMS platforms.Design, develop, and manage SharePoint sites to support internal communication and resource sharing.Team LeadershipManage and mentor the Marketing & Communications Specialist.Collaborate with the Vice President of Marketing & Communications and cross-functional teams to prioritize work and deliver high-impact, timely materials.Required Skills & QualificationsProven experience in marketing, communications, or a related field.Strong graphic design skills; proficiency in Adobe Creative Cloud and Canva.Experience with website building and CMS platforms.Working knowledge of HTML and CSS.Experience designing and administering SharePoint sites.Ability to write, edit, and proofread professional communications.Experience launching and optimizing Google Ads and social media advertising campaigns.Strong organizational skills with the ability to manage multiple priorities and deadlines.Prior leadership or supervisory experience preferred.Employee Benefits: Competitive Compensation401(k) with company matchMedical Insurance Plans.Dental, Vision, and Disability insuranceGenerous Paid Time Off

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