Vice President of Marketing, Cloud Security

Description Company Overviewiboss is a cloud security company that enables the modern workforce to connect securely and directly to all applications from wherever they work. Built on a containerized cloud architecture, iboss delivers security capabilities such as SWG, malware defense, RBI, CASB and data loss prevention to all connections via the cloud, instantaneously and at scale. This eliminates the need for traditional network security appliances, such as VPNs, firewalls and web gateway proxies, which are ineffective at protecting a cloud-first and mobile world. Leveraging a purpose-built cloud architecture backed by 230+ issued and pending patents and more than 100 points of presence globally, iboss processes over 150 billion transactions daily, blocking 4 billion threats per day. More than 4,000 global enterprises trust the iboss Cloud Platform to support their modern workforces, including a large number of Fortune 50 companies. To learn more, visit /At iboss, we believe that exceptional employees are the key to our be a part of the team that will transform the way cloud security is deliveredJob DescriptionThe Vice President of Marketing is a senior marketing executive and business leader with extensive experience in brand development, building compelling, digital-first integrated marketing programs and innovative experiences. The VP will lead a team to develop a strategic marketing plan that integrates strong vertical marketing programs, robust demand generation strategies, and leverages the power of digital marketing. The role includes functional readability for demand generation, marketing events, trade shows, product marketing, creative services, brand strategy and public relations.ResponsibilitiesDevelop and execute measurable demand creation programs that drive revenue through direct and indirect sales teamsTightly collaborate with our sales teams to support a complete lead to deal process.Work with product marketing to establish a common campaign framework for the global marketing community to leverageWork with Web site resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experienceImplement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testingDefine the end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle lengthEvaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokersHire and develop high-performing marketing teamManage and adhere to budgetRequirements7+ years in progressive leadership roles in marketing, including team building and leadershipIndustry experience in cloud security, digital publishing, demand generation, marketing tech, or ad tech, and/or experience marketing to agency and marketing professionals.Proven experience building an existing brand through PR, paid media, and thought leadershipExperience marketing in a B2B context with both channel partners and direct sales forceStrong ability to find the right mix of marketing up and down the funnel, balancing awareness tactics with demand harvesting tactics Experience working in technology; preferably cloud security businesses Bachelor’s degree required BenefitsHealth, Vision, Dental, Chiropractic - open to domestic partners401K with company matchUnlimited PTOCompany paid holidays