Marketing Manager

3 days ago


Fairfield, United States Total Safety Full time

Key Responsibilities:Digital Marketing · Develop and execute integrated digital marketing strategies through email campaign marketing, social media, and content marketing. · Manage website updates, optimize for improved end user experience, and ensure alignment with overall brand goals. · Leverage analytics to measure ROI and campaign performance, adjusting tactics to improve effectiveness. Demand Creation · Create and manage marketing campaigns that generate qualified leads and drive customer acquisition. · Partner with sales and to develop targeted outreach strategies for new and existing customer verticals. · Implement lead nurturing programs through marketing automation and CRM tools. Brand Management · Oversee the development, positioning, and consistent execution of the company’s brand identity across all touchpoints. · Ensure all marketing content and presentation materials align with brand guidelines and reinforces brand messaging. · Lead creative development for collateral, presentations, trade show materials, and digital assets. Ecommerce Strategy & Implementation · Drive the growth of online sales through the development and execution of a robust ecommerce strategy. · Work with internal teams and external partners to enhance product listings, optimize search, and improve the digital shopping experience. · Utilize ecommerce analytics to guide decision-making and identify opportunities for revenue growth. Networking & Event Management · Plan and manage company presence at industry trade shows, customer events, and networking functions. · Coordinate event logistics, marketing materials, booth design, and lead capture strategy. · Collaborate with sales to maximize event ROI and post-event follow-up. Customer Vertical Data Analytics · Analyze customer and market data to identify trends, opportunities, and areas for sales expansion and optimization. · Develop customer segmentation strategies and targeted messaging based on vertical-specific insights. · Support the sales team with tailored materials and campaigns aligned to customer verticals. Vendor Co-op Management · Manage co-op marketing programs with key vendors, ensuring maximum value and strategic alignment. · Track budgets, submissions, and performance metrics to meet compliance and drive returns. · Foster strong relationships with vendor partners and leverage shared marketing initiatives. Required Skills and Qualifications: · Bachelor’s degree in Marketing or a related field (or equivalent work experience) · 5+ years of experience in a marketing role, preferably in B2B focused on industrial customer verticals · Strong understanding of social media platforms (especially LinkedIn and Facebook) and B2B content strategies · Familiarity with e-catalog platforms and email marketing tools · Experience with Microsoft Office, particularly PowerPoint and Excel · Detail-oriented with excellent visual and written communication skills · Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment · Self-starter with a collaborative mindset and the ability to work across departments such as sales, product, and customer servic Salary- $80,000 LI-RP1


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