Senior Manager, Growth Marketing Analytics

Job Description: YOUR MISSIONWe're seeking an experienced leader to head the Growth Marketing Analytics team. This person will translate strategic insights into actionable marketing plans while building strong cross-functional partnerships. This role is within the Marketing Analytics team of the Global Insights organization and supports the Paid Media and CRM & Lifecycle Marketing teams. The focus will be driving performance optimization, refining audience strategies, and delivering measurable business impact across these marketing channels. The candidate will also partner across the Marketing Analytics team to support the delivery of cross marketing analysis and insights. You have deep expertise in PC and console paid media performance measurement. Youre fluent in advanced attribution for premium game launches, cross-platform funnel analysis, and top-down measurement for PC/console campaigns. You have hands-on experience with leading MMPs, and know how to unify insights across PC, console, and mobile to guide global campaign resource and investment decisions.The ideal candidate is both a practitioner and leader, skilled in applying advanced analytics and measurement to provide stakeholders with the data they need to align and drive strategic initiatives. You have a strong record in testing and implementing media mix models, attribution frameworks, lift modeling, and A/B testing on a global scale. You can visualize data in near-real time and craft a compelling, evidence-based case for course corrections and future planning.This position leads a global team that ensures regional market needs are met while aligning with global KPI and business goals. Leadership and Team ManagementLead a team of analysts to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizationsCollaborate closely with the Central Marketing Analytics team to align holistic campaign measurement, integrating paid media performance into broader evaluations of brand, social, CRM, and go-to-market effectivenessPartner with non-paid analytics stakeholders to ensure unified reporting frameworks and shared insight generation across the full marketing funnel, bridging paid media impact with cross-channel performance narrativesCommunicate effectively and strategically with stakeholders to inform decision-making and drive alignmentComprehensive Marketing AnalyticsDesign and implement real-time tracking across paid, owned and earned channels that provides a holistic look at our touch points, their impact, and interplayProvide regular reports and insights to the executive team on performance, in-market tests, and near-term implications to spend and channel mixOwn reporting and analysis for all media metrics including owned/earned mediaTie together disparate business, marketing, and consumer data signals to fully extract paid/owned/earned media value and their contributions to revenue and audience growthAssess how effectively and efficiently digital channels are driving customer purchase funnel objectives and provide data-informed insights to the operations teamCampaign Planning SupportPartner with Strategy & Activation teams to develop audience-first recommendations by understanding in-game player behaviors, monetization trends, and third-party segment performanceDetermine the optimal mix and interplay of Blizzard owned and paid digital channels to reach our audiences most effectively and efficientlyAid in forecasting performance for multi-channel marketing campaigns and tracking against those goalsMeasurement Innovation and ExperimentationSupport the development and deployment of a marketing mix models that help guide our go-to-market campaigns, ultimately guiding spend and channel weight / importance in all key regionsImplement A/B testing and analysis for media and CRM channels that provide stakeholders with an understanding of what is working and what could be improved in the player funnelDrive further personalization by collaborating with data scientists to support and analyze hypothesis using best practices for A/B testing, attribution models and media mix optimizationPLAYER PROFILE10+ years of experience in paid media and CRM, including privacy-centric attribution, and incrementality testing2+ years of experience in people managementHands-on experience with modern PC and console attribution platforms and working knowledge of both deterministic and probabilistic measurement in a privacy-centric ecosystem preferredProven track record designing and interpreting incrementality experiments, geo-lift tests, and MMM-based growth measurementStrong verbal and presentation skills to drive actionable insights for omnichannel planning & optimization against business objectives to leadershipEffective in taking complex data sets and building easy to understand visualizationsExpertise in SQL and a strong understanding of data visualization tools (Looker, Tableau, Power BI, etc.)Ability to communicate complex data concepts to both technical and non-technical audiences, including senior executives.Solution-minded individual with excellent problem-solving skills. Capable of thinking outside the box to bring new insight and hypothesis to the businessComfortable working with and joining multiple data sets from various sourcesExposure to third party ad serving platforms (Sprinklr, Google Campaign Manager), web analytics (Google Analytics/Adobe Analytics), and third-party validation (IAS, DoubleVerify)Knowledge of:oCustom qualitative digital measurement vendors preferred (Milward Brown, Research Now, Nielsen DAR/TAR)oData visualization (Tableau, Power BI)oPaid media and mobile UA buying platforms, KPIs/media metrics, and attribution, including postbacks, SKAN schema configuration, conversion value mapping, and API integrations such as Metas CAPI and Googles Privacy Sandbox)PLUSESAdvanced degree in data science, analytics, statistics, mathematics, or a related field[SW4] Proficiency in Python or R for statistical analysis.Knowledge of audience listening tools and ASO/SEO analytics.Passion for video gamesYOUR PLATFORMBest known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. ( a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industrys most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.OUR WORLDActivision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in countries, making us the largest gaming network on the planetOur ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for Every World - weve got our employees coveredThe videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.RewardsWe provide a suite of benefits that promote physical, emotional and financial well-being for Every World - weve got our employees covered Subject to eligibility requirements, the Company offers comprehensive benefits including:Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;(k) with Company match, tuition reimbursement, charitable donation matching;Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.