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Head of Global Enterprise Marketing
2 weeks ago
Novum Global is a global specialist in the legal sector, connecting legal tech businesses, law firms, and candidates with opportunities for growth. Trusted by 130+ businesses, law firms, and thousands of candidates, Novum Global delivers exceptional consulting, talent acquisition, and tailored advisory services in sales, marketing, and HR. Focused on driving growth at personal and corporate levels, Novum Global empowers clients with the tools and expertise needed to stay ahead in the legal industry. Exciting greenfield global marketing lead for large law / enterprise segment This role will influence, shape and spearhead enterprise marketing success and efforts in the large law segment globally for a growing SaaS unicorn. The Head of Global Enterprise Marketing can be based in Toronto or in the U.S. (East Coast).You will lead a small team initially and grow this significantly over time, also utilising internal marketing team resources. As the Head of Global Enterprise Marketing, you'll be leading a newly formed enterprise marketing team, a critical team focused on penetrating and expanding within the largest and most complex buyers in the legal space. In this collaborative role, you will work in partnership with enterprise sales and the senior leadership team to shape the future of the brand and strategy. You'll develop scalable programs to drive pipeline generation, shape a trusted AI-powered Legal Tech brand, and partner with cross-functional stakeholders to establish a category-defining enterprise motion.This is a hands-on leadership role ideal for a strategic, globally minded marketer who understands the complexity of legal environments and the transformative potential of AI in modern legal operations.About the role:Strategy & Positioning● Develop, own, and execute the comprehensive marketing strategy for the enterprise segment, directly aligning with Clio’s revenue targets. You will manage the budget, define KPIs, and report on performance to the executive team.● Evolve the brand narrative and product positioning to resonate with enterprise decision-makers (e.g. CIOs, CINOs, Managing Partners, procurement, operations).● Develop competitive differentiation and use-case based messaging for enterprise. Demand Generation● Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts.● Launch ABM (Account-Based Marketing) and intent-based programs targeting key industries and segments.● Optimize paid, content, and partner marketing channels for longer enterprise sales cycles.Events & Community● Develop and own the events and community strategy that supports an exclusive, high-value ecosystem for technology leaders at large law firms.● Architect a persistent and valuable community experience, distinct from one-off marketing events.● Drive the industry events strategy to support overall awareness of the business for large law firms and engagement from key stakeholders.Sales Enablement & Alignment● Collaborate with Sales and RevOps to define enterprise pipeline targets and measure marketing’s impact.● Equip the sales team with personas, objection handling, collateral, and playbooks tailored to enterprise buying teams.● Partner with the SDR/BDR team on outbound programs and feedback loops.Thought Leadership, Content & PR● Build a content strategy that speaks to large law firms.● Commission case studies, webinars, white papers, and executive briefings that build trust and credibility.● Represent the company at key industry events, panels, and in enterprise partnerships.● Work closely with the PR team to develop a defining thought leadership strategy and category creation.Team Leadership & Scaling● Hire and lead a small team of growth, events, PMM, and operations as the function scales.● Work cross-functionally with the rest of the Marketing, Product, Sales Customer Success, Data Insights, Revenue Operations, and Partnerships teams to drive enterprise readiness.What you will bring:● 10+ years of B2B SaaS marketing experience, including 3+ years in enterprise marketing leadership roles. Legal Technology experience is required.● Proven success in launching or scaling enterprise go-to-market (GTM) strategies within a global or multi-regional organization.● Strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms, in-house counsel, and heavily regulated industries.● Experience managing long, complex sales cycles with multiple stakeholders (legal, IT, procurement, security).● Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders.● Exceptional written and verbal communication skills, with a track record of translating technical/legal value into business impact.Serious bonus points if you have:● Background in marketing AI-enabled platforms or tools—especially those focused on legal automation, document analysis, or compliance workflows.● Experience executing Account-Based Marketing (ABM) strategies at a global scale.● Hands-on experience with AI-powered marketing tools for personalization, predictive scoring, or intelligent campaign orchestration.About You: You are a seasoned B2B marketing leader with a deep passion and expertise for the enterprise segment. You understand that marketing to large, complex organizations is a long-term, relationship-based endeavors As a hands on "doer" you can build a powerful strategy from top down and then dive into the details of campaign execution. You thrive on building and mentoring high-performing teams and excel at creating deep, trusted partnerships with your sales counterparts. You are a master at building brand and community and can blend data, creativity, and technology to create world-class marketing programs that deliver significant pipeline and revenue. On offer is fantastic salary package reflective of expertise and experience and including share options, wellbeing and health benefits, flexibility and ongoing mentoring/ learning.
