Marketing Specialist II

Company SummaryEchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. Department SummaryOur marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. Job Duties and ResponsibilitiesThe Sling Customer Retention Marketing Specialist II role works within the Pay TV Marketing department, under the Customer Retention Sling Marketing Team. The focus of this role will be on supporting execution of life-cycle marketing communications for ad-hoc and automated customer retention campaigns. This individual is data-driven, technical, creative and will collaborate with the Retention Team, along with Brand, Programming, Product, and Analytics to drive successful campaigns for the Sling brand.Key Responsibilities:Responsible for the review, planning, development and execution of marketing campaigns that help manage churn rates across Sling’s subscriber baseMaintain a content calendar of life-cycle marketing efforts around live TV events with the ability to adapt to the ongoing business changes and market needsWork closely with Product and CX team members to prioritize key initiatives that warrant proactive customer communicationExecute life-cycle ad-hoc and automated marketing communications via multiple marketing channels (email, in-app message, push, web flows, and on air) for retention purposesBuild target audiences in the CRM platform to target communication sendsWork cross functionally with internal departments such as acquisition, product and operational teams to implement communication strategiesCreate relationships with external partners such as programmers, product partners and more to promote shared prioritiesPartner with analytics team members to identify new initiatives to reduce churn such as new angles of product or content engagement, unique offers or new servicesAnalyze market changes and competitor insights to identify new opportunitiesA/B test, develop automation calendars and assess campaign effectiveness to make recommendations for upcoming campaigns Skills, Experience and RequirementsEducation & Experience:Bachelor’s Degree in marketing, communications or related field3+ years of relevant Project Management and Marketing experience, including developing marketing communications, managing new projects to reduce churn, implementing creative marketing strategies, developing, scheduling and launching direct marketing tactics, managing lifecycle campaignsSkills and Qualifications:A self-starter with problem-solving abilities and the capacity to provide new ideas and develop work independently with little guidance from managementStrong project management and organizational skills including the ability to multitask, be detail-oriented, prioritize, and more efficiently through many tight deadlines at onceAbility to learn quickly, multitask, work under pressure, and prioritize projects effectively to meet key program deadlines consistently in a rapidly changing environment with a sense of urgencyHighly motivated and skilled in leveraging data to create and execute high-performance marketing campaigns that consistently meet and exceed key business objectivesStrong relationship skills in order to work cross functionally and leverage different departments to meet tight deadlines and overcome obstaclesExcellent written and verbal communication skills with the ability to craft and edit copy for various communication piecesHighly proficient in Microsoft and/or Google office applicationsExperience with marketing automation and CRM platforms such as RPI, MoEngage, Responsys or Salesforce is a plusVisa sponsorship not available for this roleCandidates must be willing to participate in at least one in-person interview. Salary RangesCompensation: $63,150.00/Year - $90,000.00/Year BenefitsWe offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: .The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.