Sr. Associate, Marketing Strategist | Retail Bank(In-App Marketing)

Overview Sr. Associate, Marketing Strategist | Retail Bank(In-App Marketing)We are looking for a creative and analytical Senior Associate - In-App Marketing Specialist to support the Retail Bank’s marketing efforts in our Capital One app(s). This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization. Within this role, you will own the development of in-app marketing campaigns to cross-sell new products, drive new account generation, and deepen customer engagement. Additionally, you will be responsible for the monitoring and optimization of campaign performance; while also contributing to the development of the overarching channel strategy and roadmap.The ideal candidate will be an exceptional communicator who is able to be successful in an environment that requires both cross-functional collaboration and the ability to work independently after receiving guidance. The candidate should have experience with performance marketing, understanding what it takes to develop data-backed marketing intent, drive impactful creative development, and build effective test & learn agendas. A candidate that thrives in white space and possesses a high learning agility will do best in this role. This is a hybrid role, located in New York (NY), Wilmington (DE), McLean (VA), or Richmond (VA), Riverwoods (IL) Responsibilities:Own the development of in-app marketing campaigns Support the development of overarching marketing strategy and roadmapping for specific products within the channel Lead the creative development of in-app marketing creative tied to marketing campaigns (supporting the briefing/guiding of the internal brand creative team) Support the building of audience strategies in SFMC Partner cross-functionally with technical teams, building the technical and audience guardrails specific to each campaign Collaborate within bank marketing to design thoughtful campaigns that span channels and drive larger customer impact Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancementsDefine testing strategies that help drive business growth, and determine effective optimization around the most successful tactics Manage stakeholder communications and expectations throughout the campaign lifecycle​Ideal candidate will have the following skills:Exceptional learning agility Strong communicator and collaborator across a diverse group of stakeholders and partners Ability to digest direction and lead quality work autonomously Detail-oriented with good judgement, able to distinguish priorities A problem-solving mindset, quick to roll up their sleeves and solve complex problems Passion for data and using analytics to tell stories and make decisionsAble to balance and deliver both on “big picture,” long-term strategic thinking, while also not losing sight of detailed day-to-day campaign managementResourceful, innovative, and creative thinker​Basic Qualifications:Bachelor’s degree or military experienceAt least 2 years experience in performance marketing At least 2 years driving creative strategy (briefing, agency management, etc)At least 2 years experience partnering with technical and/or analysts Knowledge of/ has worked in Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation​Preferred Qualifications:3+ years of experience in financial services or another highly regulated industry3+ years of marketing journey orchestration experience​At this time, Capital One will not sponsor a new applicant for employment authorization for this positionThe minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.Riverwoods, IL: $87,700 - $100,100 for Sr. Associate, MarketingMcLean, VA: $96,500 - $110,100 for Sr. Associate, MarketingNew York, NY: $105,300 - $120,100 for Sr. Associate, MarketingRichmond, VA: $87,700 - $100,100 for Sr. Associate, MarketingWilmington, DE: $87,700 - $100,100 for Sr. Associate, MarketingCandidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days.No agencies please.