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Marketing Communications and Partnership Manager

1 week ago

united states Sarnova HC, LLC Full time

Overview We are looking for a Marketing Communications and Partnership Manager to join the Cardio Partners team. 100% remote opportunity for Non-Central Ohio based candidates. Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). Cardio Partners offers complete cardiac solutions to our customers including equipment, consultation, end-to-end training, and program management. As an authorized master distributer of all FDA-approved defibrillator devices, the company provides customers the best-in-class value for new and recertified equipment. Customers' emergency preparedness needs are met via Cardio Partners' nationwide CPR training courses and state-of-the-art program management services. Responsibilities Summary: The Marketing Communications and Partnership Manager is a strategic role focused on driving growth through the creation and management of content, partnerships, influencer collaborations, and corporate development sales. As a key contributor to the Digital Marketing and E-Commerce team, this individual identifies, negotiates, and nurtures relationships with external partners to expand the company's reach, enhance brand visibility, and drive revenue. The role emphasizes innovative collaboration opportunities and strategic content creation, aligning with business goals and strengthening the company's market position. Organizational Impact: This role is instrumental in cultivating earned media through content, collabs and partnerships that drive brand awareness, customer acquisition, and revenue growth. By leveraging content and collaborations, this individual enhances the company's brand awareness and marketing capabilities. This position directly supports the e-commerce strategy and long-term business success. Essential Duties and Responsibilities: Identify, evaluate, and secure new partnership opportunities, including influencers, celebrities, media features, and corporate collaborators to enhance brand visibility and reach Build and maintain strong relationships with partners, ensuring mutually beneficial outcomes and long-term collaboration Develop and execute strategies for partnership campaigns, leveraging engagements to drive traffic and sales Collaborate with internal teams, including marketing, e-commerce, and product, to align partnership efforts with broader business goals Develop and execute key content to support acquisition business goals, including blogs, press releases, articles, and podcast scripts. Track and analyze content and partnership performance, providing insights and recommendations for optimization and future initiatives Stay informed about industry trends, competitor activities, and emerging opportunities in digital partnerships and influencer marketing Serve as a liaison between the company and partners, ensuring seamless communication, project execution, and issue resolution Develop proposals, presentations, and reports to showcase the value and impact of content and partnerships to internal stakeholders Additional job duties as assigned Skills/Experience Required: Education: Bachelor's degree in Marketing, Business, Communications, or a related field 5+ years of experience in partnership management, content development, or influencer marketing, preferably in the digital marketing or e-commerce space Proven track record of securing and managing successful partnerships and collaborations Strong negotiation and relationship-building skills, with the ability to engage and influence a wide range of stakeholders Familiarity with influencer marketing platforms and tools is a plus Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously Professional network and experience within the medical and sudden cardiac arrest market is a plus Strong analytical skills to measure partnership performance and make data-driven decisions Creative thinker with a passion for identifying unique collaboration opportunities Exceptional written and verbal communication skills Sarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401(k) Plan. EEO/M/F/Veterans/Disabled. Our mission is to be the best partner for those who save and improve patients' lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity.Summary: The Marketing Communications and Partnership Manager is a strategic role focused on driving growth through the creation and management of content, partnerships, influencer collaborations, and corporate development sales. As a key contributor to the Digital Marketing and E-Commerce team, this individual identifies, negotiates, and nurtures relationships with external partners to expand the company's reach, enhance brand visibility, and drive revenue. The role emphasizes innovative collaboration opportunities and strategic content creation, aligning with business goals and strengthening the company's market position. Organizational Impact: This role is instrumental in cultivating earned media through content, collabs and partnerships that drive brand awareness, customer acquisition, and revenue growth. By leveraging content and collaborations, this individual enhances the company's brand awareness and marketing capabilities. This position directly supports the e-commerce strategy and long-term business success. Essential Duties and Responsibilities: Identify, evaluate, and secure new partnership opportunities, including influencers, celebrities, media features, and corporate collaborators to enhance brand visibility and reach Build and maintain strong relationships with partners, ensuring mutually beneficial outcomes and long-term collaboration Develop and execute strategies for partnership campaigns, leveraging engagements to drive traffic and sales Collaborate with internal teams, including marketing, e-commerce, and product, to align partnership efforts with broader business goals Develop and execute key content to support acquisition business goals, including blogs, press releases, articles, and podcast scripts. Track and analyze content and partnership performance, providing insights and recommendations for optimization and future initiatives Stay informed about industry trends, competitor activities, and emerging opportunities in digital partnerships and influencer marketing Serve as a liaison between the company and partners, ensuring seamless communication, project execution, and issue resolution Develop proposals, presentations, and reports to showcase the value and impact of content and partnerships to internal stakeholders Additional job duties as assigned Skills/Experience Required: Education: Bachelor's degree in Marketing, Business, Communications, or a related field 5+ years of experience in partnership management, content development, or influencer marketing, preferably in the digital marketing or e-commerce space Proven track record of securing and managing successful partnerships and collaborations Strong negotiation and relationship-building skills, with the ability to engage and influence a wide range of stakeholders Familiarity with influencer marketing platforms and tools is a plus Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously Professional network and experience within the medical and sudden cardiac arrest market is a plus Strong analytical skills to measure partnership performance and make data-driven decisions Creative thinker with a passion for identifying unique collaboration opportunities Exceptional written and verbal communication skills Sarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401(k) Plan. EEO/M/F/Veterans/Disabled. Our mission is to be the best partner for those who save and improve patients' lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity.