Growth Marketing Lead

Growth Marketing Lead - SaaS Company: Ajmera Infotech Inc. Location: San Jose, California (Hybrid) Type: Full-Time Function: Growth, Acquisition, Go-To-Market (GTM) Reports To: CEO, Ajmera Infotech Inc. About Ajmera Infotech Inc. Ajmera Infotech Inc. is a U.S.-based technology and product development company providing fractional CRO services, product development, and engineering support to SaaS businesses. One of our key client engagements is Assetron.ai, an AI-driven, real-time asset and inventory management platform that helps organizations track IT assets, equipment, facilities, cloud resources, and subscriptions across their lifecycle. As part of our fractional CRO and product services, Ajmera Infotech Inc. is building a U.S.-based growth function to support the launch and scale-up of Assetron.ai and other SaaS products. Role Overview We are hiring a Growth Marketing Lead - SaaS to build and run the acquisition and go-to-market engine for Ajmera Infotech Inc. is SaaS clients, with an immediate and primary focus on Assetron.ai’s upcoming launch. This is a zero-to-one role. You will not inherit a working marketing machine - you will design and build it. You are excited to use modern AI tools (LLMs, AI-assisted copy, automation, experimentation tools) to move faster, test more ideas, and scale your impact without sacrificing quality. You will: define ideal customer profiles and messaging, build the marketing website and landing pages (working with design/engineering as needed), create and optimize acquisition funnels, set up analytics and attribution, and run experiments to drive qualified signups, demos, and revenue. You will work closely with the leadership team at Ajmera Infotech Inc. and collaborate with a strong global engineering organization. Requirements1. Go-To-Market Strategy & Positioning Develop the GTM strategy for Assetron.ai’s initial launch and early growth, as part of Ajmera Infotech’s fractional CRO services. Define ideal customer profiles (ICPs) and personas (e.g., IT admins, operations leaders, finance/asset owners, MSPs). Create a messaging and positioning framework that clearly articulates the value of Assetron.ai and other SaaS offerings supported by Ajmera Infotech Inc. Analyze competitors and adjacent tools to identify differentiators and opportunities. 2. Website, Landing Pages & Conversion Lead the creation and launch of the marketing website for Assetron.ai (and future SaaS products as needed). Own copywriting for homepage, product pages, feature pages, pricing, and vertical-focused pages. Design and test conversion-focused landing pages for specific campaigns and audiences. Ensure clear, frictionless paths to demo requests, free trials, and signups. 3. Acquisition Channels & Campaigns Design and execute full-funnel acquisition strategies, including: SEO and content marketing Paid search (e.g., Google Ads) Paid social (e.g., LinkedIn, Meta) Retargeting campaigns Email marketing and marketing automation Partnership and referral programs (e.g., MSPs, IT consultants, marketplace listings) Plan, launch, and optimize campaigns around product launch, new features, and industry-specific solutions. 4. Content & Narrative Develop Assetron.ai’s thought leadership and educational content, such as: blog posts, guides, and how-tos, industry/role-specific solution pages, comparison pages against incumbent tools, simple case studies and customer stories (as they become available). Work with product and technical teams at Ajmera Infotech Inc. to ensure the market narrative aligns with product capabilities and roadmap. 5. Lifecycle, Nurture & Onboarding Communications Design and implement email nurture flows for leads, trials, and new customers. Build communication journeys that support: onboarding, activation, and product adoption, trial-to-paid conversion, ongoing engagement and upsell opportunities where appropriate. Collaborate with product and customer-facing teams to ensure onboarding experience and messaging are consistent and effective. 6. Analytics, Experimentation & Reporting Set up and manage analytics and tracking, including: Google Analytics (GA4) or equivalent, funnel and event tracking, basic attribution and campaign performance reporting. Design and run A/B tests across landing pages, ads, and email campaigns. Own and regularly report on key growth metrics (traffic, conversion rates, CAC, trial-to-paid conversion, early retention indicators). 7. Support for Other SaaS & Technology Clients Over time, apply successful frameworks and playbooks to other SaaS or technology products supported by Ajmera Infotech Inc. Collaborate with leadership to standardize GTM and growth processes that can be reused across engagements as part of Ajmera’s fractional CRO and growth services.  What Success Looks Like in the First 90 Days A live, conversion-optimized marketing site for Assetron.ai. Clear ICP and messaging framework documented and in use across website and campaigns. At least one repeatable acquisition channel (e.g., targeted campaigns, content + SEO, outbound + landing pages) delivering qualified leads or trials. Email nurture flows up and running for new leads and trial users. Analytics and basic attribution set up, with a regular growth report shared with Ajmera Infotech leadership. A clear roadmap of growth experiments for the next 3–6 months.  Ideal Experience 5-10+ years of experience in B2B SaaS in one or more of the following roles: Growth Marketing Performance/Demand Generation Product Marketing with strong acquisition emphasis Proven experience owning or significantly driving acquisition for a SaaS product (preferably zero-to-one or early-stage). Ability to write strong, clear, conversion-focused marketing copy for technical and business audiences. Hands-on experience with: building/working with marketing sites and landing pages (e.g., Webflow, Wix, WordPress, or through collaboration with front-end developers), setting up and optimizing paid campaigns, using analytics tools and making decisions from data. Strong comfort working closely with product, engineering, and leadership teams. Track record of designing experiments, learning quickly from results, and iterating. Enthusiastic about using modern AI tools (LLMs, AI-assisted writing, image/video generation, marketing automation, analytics copilots) as a core part of your day-to-day workflow, while maintaining strong human judgment and brand consistency. Nice to have: Experience marketing tools in one or more of: IT asset management, inventory management, ITSM, workflow automation, or related B2B SaaS categories. Familiarity with: SEO content strategy, attribution challenges in multi-channel SaaS, PLG (product-led growth) motions. What This Role Is Not Not a junior marketing role. Not limited to social media or “brand awareness” only. Not a role where you wait for direction - this requires ownership and initiative. Not purely a high-level strategic role; you will be both strategic and hands-on.  BenefitsWhy Join Ajmera Infotech Inc. Opportunity to build the growth engine from the ground up for a flagship SaaS product (Assetron.ai) and future products. Work as part of Ajmera Infotech’s fractional CRO and product services, directly shaping how SaaS products go to market and grow. Collaborate with a capable global engineering and product team already building at scale. High autonomy and direct, visible impact on product adoption and revenue. Competitive compensation and the opportunity to grow as the SaaS and services portfolio expands.