Director of Marketing Strategies

About This Job The main purpose of this job is to achieve greater synergies at the enterprise consumer segment level and at the local market level to achieve CBI, SPU, and Market objectives.Essential FunctionsDirect the Consumer Segment Marketing team in the development, alignment and execution of marketing plans and strategies content marketing strategies, digital and new media strategies, coordination of consumer marketing programs, web development strategies, digital marketing strategies and creative servicesInfluence the brand evolution and brand creative strategies for Commerce Bank in direct partnership with Corporate Marketing, reflecting that alignment in the consumer segmentDrive marketing performance through strategies focused on consumer acquisition, relationship deepening and cross-SPU relationship transferLead continuous improvement evaluation/enhancement of implemented consumer segment marketing initiativesDevelop short and long-term initiatives that align with the company strategy and provide guidance, coaching and development opportunities appropriate to each direct report's individual needsLead, mentor and motivate team members to implement the department strategy and be responsible for upholding the company culture and driving it within the organization.Communicate decisions, priorities and relevant information to appropriate levels of staff effectivelyOversee budget management, planning and expenditurePerform other duties as assignedKnowledge, Skills & Abilities RequiredAdvanced knowledge of consumer marketing best practices and bank marketing regulationsAbility to work within a matrixed environment with excellent interpersonal skills, including the ability to work across the organization and interact/influence/negotiate effectively at all levels of management and peersAbility to measure results and reinforce the ROI on programs/investments, including strong fiscal responsibility and understanding of how to present a business caseAbility to direct and manage a high volume of strategies, including ability to develop and manage an Agile Marketing work environmentAbility to create a high performing team and successfully lead initiatives, projects and activities that support departmental and organizational goalsAbility to think critically, solve problems, make decisions and build trust across the company and effectively envision, develop, and implement new strategies to address competitive complex business issueExpert general management knowledge and skills, such as departmental goal setting and planning, budgeting and personnel administrationAbility to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core ValuesAdvance level proficiency with Microsoft Word, Excel, Outlook and Teams Education & ExperienceMaster’s degree in Business Administration or Marketing; or equivalent combination of education and experience required10+ years financial services marketing experience required7+ years leadership/supervisory experience required***For individuals applying, assigned and/or hired to work in areas with pay transparency requirements, Commerce is required by law to include a reasonable estimate of the compensation range for some roles. This compensation range is for the Director, Marketing Strategies job and contemplates a wide range of factors that are considered in making compensation decisions, including but not limited to location, skill sets, education, relevant experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for any applicable differentials (geographic, bilingual, or shift) that could be associated with the position or where it is filled. At Commerce, compensation decisions are dependent on the facts and circumstances of each situation. A reasonable estimate of the current base pay is $154,500 to $184,000 annually. This position will be eligible for additional compensation through performance-based incentive plan(s) that will correspond to meeting performance goals.The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits. Click to learn more.