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Associate Vice President, Public Relations and Communication
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Job Profile SummaryBroward College, located in sunny South Florida, is one of the largest state colleges in the country. With an enrollment of approximately 50,000 students supported by 4,000 employees, the College was rated as a best-in-state employer by Forbes and a top 10 community college by the Aspen Institute. Broward College has a new permanent president and chief executive aiming to elevate the institution to new heights. We seek an experienced and strategic leader in public relations and communication to drive the College's reputation and enhance its visibility, joining this transformation and helping position Broward College as the number one destination for academic excellenceThe Associate Vice President of Public Relations and Communication provides effective leadership in fulfilling the mission of the college as it relates to communication and media relations initiatives, as well as major college-wide and community events. The incumbent assists the Vice President of Strategic Communication and Marketing in the creation and implementation of strategic, internal, local, state, and national communication and public relations campaigns designed to build and strengthen the College’s role and reputation as a leader and authoritative voice in its field.Minimum Education:Master’s degree required.Minimum Experience/Training:10 years of public relations or media experience.An equivalent combination of education and experience may be considered.Essential Functions:Develops and implements all strategic public relations campaigns and external communications efforts to support the organization's mission, goals and objectives. Supports the Vice President of Strategic Communication and Marketing with strategic direction for internal communication related to the Office of the President.Builds and fosters collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, programs, and grants, etc. Manages and maintains the Public Relations requests from across the college for inclusion into plans, across all channels. Develops and implements all pre-event and post-event communication activities to support public relations events. External: Specific responsibilities include establishing a production timetable, reviewing news materials, responding to media inquiries, distributing materials to media before, during, and after the event, encouraging media participation, promoting spokespeople, and arranging media interviews. Internal: Specific responsibilities include developing copy for scripts, brochures or booklets and flyers for college-wide institutional events.Serves as Public Information Officer in a rapid-response team should the need arise. Supports the Emergency Management team prepare for a crisis through developing and updating the annual crisis communication plan, participation in the twice-yearly BC ALERT college-wide testing, mock scenarios, institutional crisis management training, and distribution of college-wide advisory emails.Responds to media requests for information and facilitates media interviews with spokespeople, authors, and others. Writes, edits, and oversees news releases, news materials, the President’s Update newsletter, op-eds by executives and external partners, fact sheets, video scripts and talking points, blogs, some webpage copy, and social media content for the Office of the President. Manages and promotes the subject matter expert programs. Builds relationships with counterparts in community economic development and non-profit service organizations through external-facing initiatives and jointly sponsored communication campaigns and programs.Provides leadership and oversight for special institutional events, as identified by the Office of the President, including supervision of the Director of Institutional Events.Knowledge, Skills and Abilities:Requires an individual with the desire to be the best in the world at their craft and a commitment to integrity.Models inclusive excellence through specific actions that support the College’s diversity goals in the recruitment, hiring, and retention of talented and diverse faculty and staff. Broad understanding of the external environment and how it affects academia in general and Broward in particular, including political, legal, environmental, educational, financial and social influencesBroad understanding of the structure, operations, human resources and finances of the College and the complexities of their interdependenciesAbility to translate College-wide strategies and priorities into strategic and operational plans and policies for own areaAbility to understand the impact of own area on the College and to contribute to the development of the College’s strategic planProven leadership skills and managerial expertise, and ability to motivate and empower direct and indirect reports to achieve priorities and expectations for own areaAbility to forecast and manage budgets and other resource requirements for area of responsibilityAbility to partner with others across the College and externally develops strategies and plans to exchange information, collaborate on projects, share resources, etc.Ability to influence others of the benefits/importance of an idea or plan of action and to gain their support or commitmentOur Culture:At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty.Job TitleAssociate Vice President, Public Relations and CommunicationPosition NumberP0075763Job StatusFull time RegularDepartmentSenior Executive ManagementLocationWillis Holcombe CenterPay Grade213Salary$93,405 - $125,000 (Salary commensurate with education and experience)Work ShiftFirst ShiftWork ScheduleMonday-Friday/weekend/variesHours Per Week37.5Posting End DateOpen Until Filled
