Digital Marketing Manager

Digital Marketing Manager________This is an example________PLEASE READ: these jobs are testing jobs of Lever's testing environment - please do not apply for this job.Lever was founded ten years ago to tackle the most strategic challenge that companies face: how to recruit and hire top talent. Were building the next generation of hiring software that companies like Netflix, Yelp, Cirque du Soleil, Shopify, and Spotify rely on to grow their teams. We've rethought the talent acquisition paradigm and are the innovation leaders in our space and looking for the right people to join us as we scale. Were extraordinarily proud of the company weve built so far (not to mention humbled to be recognized as the #1 place to work in San Francisco, as well as a top workplace in the entire United States). Our people are Levers biggest competitive advantage and well continue investing in our Leveroos and people-first culture. Under the direction of the Director of Global Marketing, the Digital Marketing Manager is responsible for developing, implementing and managing marketing campaigns that promote Hawaiian host and Mauna Loa products on a digital platform. The Digital Marketing Manager plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and customers.ESSENTIAL FUNCTIONS:Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateEducation, Experience and Skills Required:Bachelors degree in Marketing or related field5+ years digital marketing & social media experienceFood & Retail ExperienceProficiency with Microsoft Office 365Graphic design and Adobe experience preferredConsumer Packaged Goods experience preferredPHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.The position requires carrying less than 25 pounds; bending; stooping; crouching; side bending; overhead reaching; handling; stair climbing; forward reaching; grasping; sitting; standing; walking, finger dexterity; vision; hearing; eye-hand-foot coordinationCOMMUNICATION DEMANDS:The position requires visiting/working at different worksites; training/giving verbal instructions; talking to outside trade persons/vendors; written communication to co-workers and outside persons/vendors; supervising others; responding to written or verbal requests of co-workers and vendorsWORK ENVIRONMENT:Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.THE LEVER STORYLever builds modern recruiting software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have reached our Series D, raising more than $120 million. As the applicant tracking system of choice for Netflix, Atlassian, KPMG, and McGraw-Hill Education, and thousands more leading companies, Lever means you hire the best by hiring together. Lever is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please dont hesitate to reach out We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Learn more about our team culture and commitment to diversity and inclusion. California residents applying for positions at Lever can see our privacy policy here. PI73012ade621f-30511-33412913