Brand Partnerships Manager

We appreciate your interest in employment with Barry’s Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law.  If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.About the roleBarry’s is seeking a strategic and self-starting Brand Partnerships Manager to lead partnership efforts across corporately owned studios in the US, UK, Ireland and Canada. This role will be responsible for the full partnership lifecycle—from prospecting and deal negotiation to activation and execution—ensuring that brand collaborations drive commercial growth, elevate client experience, and align with Barry’s global standards.Based in New York or Miami, this individual will be a critical driver of end-to-end partnerships across the specified regions while contributing to the expansion of our global partnerships program. The ideal candidate will bring a mix of sales acumen, relationship management, and executional excellence, with a strong understanding of the US, Canadian and UK fitness, wellness, and lifestyle industries.What you'll doPartnership Sales & StrategyLead all stages of the partnership sales process: identifying, prospecting, pitching, negotiating, and closing brand deals that align with Barry’s commercial goalsBuild tailored sales strategies to unlock incremental revenue across studio, digital, and experiential touch pointsDrive brand partnership deals with a goal of exceeding sales quotaDevelop and maintain a robust pipeline of US, UK and Canada-based brand opportunitiesOversee the creation of contracts, proposals, and presentation materials that reflect Barry’s premium brand positioningCollaborate with senior leadership to shape Barry’s partnership strategy and scale impactful initiativesOwn sales reporting and forecasting, tracking KPIs and maintaining accurate CRM recordsPartnership Management & ExecutionServe as the day-to-day contact for brand partners—ensuring clear communication, flawless execution, and long-term relationship growthTranslate partnership objectives into actionable marketing and operational plans, working cross-functionallyManage partner asset delivery, timelines, and approvals—ensuring brand alignment and quality at every stageCollaborate with partners to gather and manage creative assets for various marketing activities, ensuring brand integrity and timely deliverySupport the internal coordination and execution of events, activations, and in-studio integrations tied to brand partnershipsWork closely with the digital, social, and content teams to monitor and track partner deliverables across all owned channelsDeliver post-campaign reporting and insights to assess success and inform future effortsMarket Intelligence & InnovationStay ahead of industry trends, competitor activity, and emerging opportunities in the fitness and lifestyle spaceConstantly seek innovative, brand-right opportunities to integrate partners in ways that surprise and delight Barry’s clientsRepresent Barry’s at relevant industry events and meetings to grow the brand’s presence and build pipelineQualifications3–5+ years of experience in brand partnerships, sponsorship sales, business development, or account managementProven success in leading end-to-end partnership initiatives and delivering measurable commercial growth and revenueStrong network and  understanding of the US & UK market, ideally within fitness, wellness, lifestyle, or premium consumer brandsExcellent communication, negotiation, and presentation skillsStrong organizational and project management abilities; detail-oriented with the ability to juggle multiple partners and timelinesA self-starter with a resourceful mindset, capable of developing solutions in high-stress situations. Confident working independently while collaborating closely with a Miami-based global teamProficiency in Microsoft Office Suite and CRM tools; experience with Airtable is a plusPassion for fitness, health, and the Barry’s brand and communityWillingness and ability to travel domestically and internationally as needed (approximately 0-20% travel)The pay range for this role is:80,000 - 85,000 USD per year(New York)PI90780728aebf-30511-39056228