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CPG Digital Marketing Analyst
1 day ago
We are seeking a CPG Digital Marketing Analyst to drive brand and sales growth across paid and organic digital channels, with a strong focus on eCommerce, retail media, and omnichannel shopper marketing. This role will play a key part in shaping digital marketing strategy across search, social, retail media, SMS, and email to support customer acquisition, engagement, and loyalty for CPG brands.The ideal candidate brings 4+ years of experience in CPG or eCommerce marketing, has a strong analytical mindset, hands-on experience with marketing data, and high proficiency in tools such as Excel, Google Analytics, and Tableau.Key ResponsibilitiesAnalyze CPG advertising and eCommerce performance data to uncover insights and identify opportunities to improve brand awareness, conversion, and sales velocity.Develop and implement data-driven recommendations to optimize digital advertising campaigns across paid search, paid social, retail media, and owned channels.Design, execute, and evaluate A/B tests and experiments to improve campaign effectiveness and shopper engagement.Collaborate with marketing teams to build dashboards and reporting in Tableau that track key metrics such as ROAS, conversion rate, sales lift, and share of shelf.Maintain a deep understanding of cross-platform and omnichannel performance.Prepare analyses and visual reports that clearly communicate insights, findings, and recommendations to the executive leadership team.Evaluate creative, messaging, and audience strategies to improve performance utilizing data visualization tools (Tableau, Looker, Power BI).Partner with eCommerce and retail teams to optimize campaigns across Amazon Ads, Walmart Connect, Instacart Ads, and Target Roundel.Build category, retailer, and shopper insights to inform cross-functional decisions and long-term growth strategies.Continuously monitor performance, identify emerging trends or issues (e.g., seasonality, promotions, pricing, inventory), and recommend strategies to address them.Ideal QualificationsBachelor’s degree in a relevant field (Marketing, Data Analytics, Mathematics, Statistics, Economics, Computer Science, or similar).4+ years of experience in CPG, eCommerce, digital marketing, or marketing analytics.Strong proficiency in Excel, Google Analytics, and Tableau; experience with retail media platforms (e.g., Amazon Ads) and paid social/search is a plus.Experience working with CPG metrics such as ROAS, sales lift, conversion rate, basket size, repeat purchase, and retailer performance.Ability to build and interpret dashboards and translate complex data into clear, actionable insights for both technical and non-technical audiences.Excellent communication skills and executive-ready presentation capabilities.Highly organized, detail-oriented, and capable of managing competing priorities in a fast-paced, performance-driven environment.Methodical, driven self-starter with a strong desire to learn, optimize, and deliver high-quality work.Passion for analytics, CPG brands, and continuous learning in digital marketing and eCommerce.
