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Field Marketing and ABM Manager

1 week ago

Raleigh, North Carolina, United States Bandwidth Full time
Job Description Job Description

Who We Are:

Bandwidth delivers world-class messaging, voice, and emergency service connectivity for the world's biggest brands. We are the APIs and global network behind the platforms that the Global 2000's use to power their internal communications, contact center platforms, apps, and software. We transform interactions for top-tier orgs—and we do it on a global scale. We're the only ones who marry the power of our global network with the control and agility offered by our enterprise-grade APIs. Unmatched reliability meets unparalleled control. That's the Bandwidth way.

At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband

What We Are Looking For:

The Field Marketing & ABM Manager will align with a designated Sales team and will serve as part of their dedicated marketing team, building, assisting with, and running account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey. Their goals will be tied directly to optimizing top target engagement and conversion, building pipeline, and meeting revenue growth goals.

What You'll Do:

  • Partner with sales reps to understand and research top target accounts, and implement ABM strategy to engage and advance those target opportunities
  • Works hand in hand with integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing; events; direct mail, social media
  • Partner with sales leadership to monitor lead follow-up in the critical stages of buying journey and understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions
  • Take ownership of email campaign development, from conceptualization to A/B testing, to enhance outreach effectiveness and drive lead conversion.
  • Proactively analyze ABM and outreach metrics to uncover insights and trends, utilizing this data to propose and implement strategic adjustments.
  • Serve as a key liaison among marketing sub-teams (e.g., product marketing, creative services, digital marketing) and cross-functional teams (sales, product, operations, technology) to ensure cohesive execution and communication of marketing strategies.
  • Regularly participate in customer and prospect meetings to maintain a deep understanding of market conditions and buyer personas, influencing campaign strategies.
  • Champion the integration of new marketing tools and technologies to enhance campaign performance and efficiency.

What You Need:

  • Bachelors degree
  • Minimum of 3-5 years in field marketing roles with increasing responsibility, preferably in a B2B technology-focused company (ideally software).
  • Advanced understanding of the marketing funnel; experience running multi-channel marketing programs (advertising, email, events, direct mail); content marketing and social media experience. Comfortable working with a lot of different marketing tools/software; Marketing automation experience preferred
  • Experience with Microsoft Powerpoint, Word, Excel.

Bonus Points:

  • Marketo and Salesforce experience preferred
  • Experience building and taking campaigns from 0 to 1. Ability to take ownership and strategize campaign and program ideas independently.

The Whole Person Promise:

At Bandwidth, we're pretty proud of our corporate culture, which is rooted in our "Whole Person Promise." We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…

  • 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
  • All new hires receive four weeks of PTO.
  • PTO Embargo. When you take time off (of any kind) you're embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
  • Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
  • "Mahalo moments" program grants additional time off for life's most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
  • 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

Are you excited about the position and its responsibilities, but not sure if you're 100% qualified? Do you feel you can work to help us crush the mission? If you answered 'yes' to both of these questions, we encourage you to apply You won't want to miss the opportunity to be a part of the BAND.

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