Senior Digital Marketing Specialist

1 day ago


Raleigh, United States 919 Marketing Full time
Job DescriptionJob DescriptionSalary: DOE

What you will do
The Sr. Digital Marketing Specialist (Sr. DMS) will drive revenue growth through developing and implementing comprehensive marketing strategies to drive online traffic, generate conversions, grow the digital customer account, and enhance brand visibility for our clients. In addition to assisting with the professional development of digital media team members and overseeing the quality of the digital media teams performance. The Sr. Digital Marketing Specialist will help plan and execute digital media teams strategies to achieve our clients marketing objectives. Sr. DMS will collaborate with the Digital Media Supervisor and other client stakeholders to communicate, troubleshoot, and provide guidance on the teams digital media performance.


What to expect
Daily SEM management of assigned accounts
Execute digital marketing campaigns to the target audience that aligns with clients marketing objective
Analyze key digital marketing metrics, such as website traffic, engagement, conversion rates, cost per lead, and more. Alerting account teams when wins or roadblocks appear with clarity and suggestions on how to move forward.
Provide regular insights and reports on digital campaign performance in relation to their goals and be able to talk to performance to clients and internal teams on a regular basis
Keep track of campaign budgets to ensure appropriate spend is executed each month and that campaigns pace correctly. Provide recommendations on budget allocation between various digital marketing channels to deliver the best results in a timely manner
Collaborate with creative, web, content, and client services to successfully develop, execute, review, and measure campaign assets.
Stay informed about industry trends, digital marketing best practices, and emerging technologies. Provide recommendations for incorporating new strategies or tools into the marketing mix.
Conversion rate optimization. Identify areas for improvement on digital assets, such as landing pages or website, to enhance user experience and increase conversion rates.
Plan and execute A/B testing on digital campaigns to optimize performance and identify effective strategies. Be prepared to present findings to account stakeholders
Assist with the development of engaging and relevant content for digital platforms, including social media posts, blog articles, ad copy, website copy, and landing page content, as needed
Continuously improve digital marketing skills through learning and training opportunities, staying up to date with industry changes.
Work with other teams including account services, content, creative, sales, and PR on execution of national and local digital media services. Keep team members up to date on requests, tasks, and performance on an ongoing basis.
Conduct in-platform, keyword, and competitor research to advise the expansion of our tactics.
Mentor digital media team members, act as a mentor and provide guidance by answering questions and making suggestions to optimize their campaigns.
Quality assurance reviews of digital media team members performance and strategy execution.
Work with the Digital Media leadership to provide training and professional development for digital media team members on an ongoing basis.
Provide help and direction for digital media team members account execution and communication.
Collaborate with Digital Marketing leadership to implement platform or process testing.
Other duties as assigned


What we are looking for
Bachelors degree in Marketing, Communications or related field from an accredited university.
At least 5+ years of professional experience in digital marketing, content creation, or related roles supporting SEO and SEM initiatives (internships not included)
Solid understanding of PPC and Social Media.
Analytical mindset with the ability to interpret data and draw actionable insights.
Creative thinker with the ability to contribute fresh ideas to campaigns.
Team player with strong collaboration and interpersonal skills.
Eagerness to learn, adapt, and contribute to a dynamic digital marketing team.
Strong written and verbal communication skills with an eye for detail.
Proficiency in the following digital marketing platforms and social media management tools:
oGoogle Ads, Google Analytics, Google Tag Manager, Microsoft Ads, Meta Facebook & Instagram Ads, LinkedIn Ads, and other digital marketing platforms.

THIS POSITION IS REMOTE OR HAS THE OPTION TO WORK IN OUR HOLLY SPRINGS,NC OFFICE OR FT. LAUDERDALE, FL OFFICE.


Who we are
Fish 919 is an integrated digital marketing and public relations agency specializing in serving franchise and multi-location businesses, as well as non-profit governmental organizations. The agency serves brands large and small and proud to be the trusted marketing partner for companies including Dunkin, Anytime Fitness, Potbelly, Renewal by Andersen, Hagen Dazs, Scooters Coffee, ServiceMaster and Zaxbys, among others.


Fish 919 is proud to be an equal opportunity employer without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, marital status, ethnicity, alienage, military or veteran status, genetic information, or any other protected classification, in accordance with applicable federal, state, and local laws


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