USA Direct Marketing Manager
6 days ago
Company Background:Farmina is nature and science in perfect harmony. Our mission is to develop the best all-natural, nutritious, and scientifically validated food that dogs and cats will love. Farmina is an innovative Pet Nutrition Company focusing on servicing dog and cat pet parents to make the best personalized nutritional decisions for their pet's well-being while providing life changing solutions along the way.
We at Farmina firmly believe in our company motto: Happy pet. Happy you.
Position Purpose
The Direct Marketing Manager will oversee our field marketing team, Pet Health Coaches, who work at the forefront of our direct marketing strategy, connecting with pet parents, retail partners, and groomers to promote our premium pet food products and unique services. This role is responsible for ensuring the successful execution of key activities whether its in-store demonstrations, training retail staff, outdoor events, or building partnerships in the community, and programs such as our retailer Genius Center project and Grooming Recommendation system. This is a high-impact role, requiring a leader who thrives on driving results, motivating teams, and building relationships across the market to elevate our programs to the next level.
Requirements
- Minimum 3 Years experience in managing a large, geographically dispersed field marketing team.
- Experience in outside sales desired.
- Strong analytical and data-driven mindset, with the ability to interpret reports, identify trends, and make informed strategic decisions.
- Strong organizational and leadership skills, with proven track record of team performance driving results.
- Outstanding communication and collaboration skills to operate with internal teams and external partners.
- Up to 75% travel required and must reside within 3040 minutes of a major airport.
Key Responsibilities
- Recruitment & Onboarding: Lead the hiring, onboarding, and training of new team members to align with company goals and expectations.
- Performance Management: Regularly evaluate team performance; create and execute plans for improvement where benchmarks are not being met.
- Team Engagement: Regular team member one-on-ones to review market results, discuss opportunities, and coach on needed areas.
- Reporting & Analysis: Provide monthly performance reports to leadership with insights and actionable recommendations.
- Scheduling & Collaboration: Work with Territory Sales Managers to construct effective schedules for the field team.
- Activity Oversight: Ensure all field activities are reported, with feedback and insights gathered to refine future efforts.
- Expense Management: Oversee and manage market-specific expense reports to ensure spending is aligned with budget goals. Provide accounting with a monthly commission report based on previously agreed upon criteria.
- Program Management: Lead the rollout, implementation, and performance evaluation of the Genius Center Program for retail partners and the Groomer Recommendation platform.
Benefits:
This is an exciting opportunity to take on a management role in a fast-growing company that values innovation, collaboration, and a shared love for pets. As Direct Marketing Manager, youll play a critical role in shaping the success of our programs, empowering your team, and making a real impact in the market.
- Comprehensive Benefits Package including Medical, Dental, Vision Benefits and much more.
- 90% Company Paid Employee Only Medical Plan Option
- 401K with Employer Matching Program
- Paid Holidays and Paid Time Off
- Employee Discounts
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
Farmina is An Equal Opportunity Employer
remote work
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