Marketing Manager, Campaigns

17 hours ago

Emerald Isle, United States TRANSIMPACT LLC Full time
Job DescriptionJob DescriptionDescription:

What We Do Matters

TransImpact is an industry leader in the development and application of end-to-end technology-based solutions that optimize shipping operations, create dramatic supply chain efficiencies, and transform the business performance of customers. We are an exciting entrepreneurial-minded company that continues to grow nationwide. Our clients include many well-known names, and we excel in growing our client base through referrals from our satisfied customers. TransImpact has been honored to have achieved multiple awards and acknowledges our employees for them.

Location and Work

This full-time position can be remote.

Our Benefits and Perks

We are consistently reviewing our benefits and making improvements to stay competitive and provide our teams with the best options and the most positive culture. Below are the highlights:

  • 3 weeks of PTO in your first year of employment and 4 weeks of PTO in your 2nd year.
  • Half-day Fridays during the Summer months if your schedule allows
  • Hybrid work schedule - Mondays and Fridays you can work from home
  • Medical, dental, and vision coverages at very affordable premiums that include family coverage
  • 6% 401k match after your first year of employment
  • At our offices, we provide free snacks, drinks, fancy coffee, a putting green, and other amenities that add to our laid-back, casual atmosphere.
  • Our headquarters is by the beach in Emerald Isle North Carolina, and we have adopted that laidback but serious about our work type of atmosphere at all of our locations. We work hard and play hard

About the Position and Our Team

Are you ready to apply your campaign creation and execution expertise to drive revenue growth at a fast-growing technology and services company? We’re looking for a Campaigns Marketing Manager to work closely with our Channel Partner and Client Success teams to grow both expansion and net new revenue. This role is focused on building new campaigns to drive deals for both client success and sales to fuel growth. You’re the right campaigns marketer for this role if you know how to build strong relationships with your internal and external stakeholders, are passionate about delighting customers, and are an avid builder of new communications, processes, and programs. You will leverage your marketing campaign know-how to work with Client Success to create a delightful experience for customers at any touch point and increase customer loyalty, satisfaction, retention, and advocacy, and help our Channel team develop its evolving partner ecosystem.


Responsibilities

  • Collaborate with our Channel Partner team to create and execute a Channel Partner marketing strategy with a focus on pipeline and revenue growth.
  • Work directly with our Partners to develop co-marketing campaigns to drive deal creation and grow revenue across our suite of products and services.
  • In partnership with Client Success, identify cross-sell and upsell revenue driving opportunities to create and manage programs/campaigns.
  • Develop and launch an ongoing customer communications plan in collaboration with Client Success.
  • Identify customer advocacy opportunities including testimonials, case studies, reviews, speaking opportunities, etc..
  • Deepen relationships with customers by engaging with them regularly through campaigns, programs, and events.
  • Effectively communicate partners’ value to TransImpact’s clientele.
  • Work closely with Revenue Operations to develop customer database hygiene and subscriber preferences.
  • Partner with Product Marketing to develop effective messaging to inform campaign content and improve KPIs including click-thru, reply, signup and conversion rates.
  • Establish program and campaign measurement, reporting metrics, KPIs, and dashboards.
  • Create and manage operational standards such as templates and checklists for all projects.
  • Job responsibilities and any other duties needed to help drive our vision, fulfill our mission, and support our organization’s values.


Qualifications and Skills Required

  • 3+ years B2B SaaS/technology campaign marketing experience
  • Successfully built scalable marketing programs including campaigns and events
  • Ability to manage and report on marketing programs’ performance
  • Knowledge and technical aptitude for marketing automation and CRM tools, preferably HubSpot
  • Strong analytical skills with bias for data-driven decision-making
  • Inquisitive, flexible, and strong collaborator who partners with stakeholders to deliver outstanding results
  • Excellent writing and communication skills to craft persona-based messaging and outreach scripts
  • Self-starter, curious to learn, and ability to pick things up quickly and make them your own
  • BA/BS degree in business, communications, marketing, or related field


What We Will Love About You

  • You want to be a part of something bigger than yourself
  • You respect all people
  • You are mature and thoughtful in how you express ideas; a strong verbal and written communicator.
  • You hustle every day and understand the importance of urgency and owning your outcomes.
  • You’re a leader and a teambuilder.
  • You’re goal-oriented and know how to influence others to move in a unified direction.


What You Will Love About Us

Here at TransImpact, we know there’s a direct link between happy employees and happy customers, which together generate success for all of us. We believe that a supportive atmosphere, an emphasis on giving and humanity, and approachable leaders and managers help our employees reach their greatest potential.

We are very proud of our corporate culture and commitment to giving back to the community. Our employees are encouraged to commit to charity work and volunteering and are allotted 20 hours of PTO time to support our communities.

We' Are Serious About Our Mission

Our world is changing. Our values are not. Since the beginning, TransImpact has maintained a steadfast dedication to our core values: Work Ethic, Integrity, Professionalism, Passion, and Perfection. They guide everything we do. Every interaction with a client, every interaction with each other, everything we create.

TransImpact is an affirmative action and equal opportunity employer (EOE). Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws. TransImpact is committed to providing access, equal opportunity, and reasonable accommodation for people with disabilities. To request a reasonable accommodation, contact Wendy Bott, Human Resource Department, 440-394-2206.

Recruiters: By submitting candidates without having been formally assigned on and contracted for a specific job requisition by TransImpact, or by failing to comply with the TransImpact recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. TransImpact works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

Requirements:


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