Field Marketing Manager

24 hours ago

Atlanta, United States Chicken Salad Chick - 04 Full time
Job DescriptionJob Description

Brand Vision and Value

Our brand vision is to become America’s favorite place for chicken salad, and our company culture is summarized in the brand’s purpose: to spread joy, enrich lives and serve others. It is our goal to serve fresh, made-from-scratch, delicious food with a servant’s heart and uplift those around us. These values inform how we interact with our guests, franchisees, restaurant teams and colleagues. We believe in family, passion, respect, working hard and having fun

Job Summary

The Field Marketing Manager (FMM) is our primary marketing ambassador for a set territory of franchise-operated restaurants and will work closely with the Franchise Owners within their respective territory. The Field Marketing Manager will be responsible for partnering with their Franchise Owners and developing local marketing plans that build sales and brand awareness in the market. They will also support store level execution of system wide marketing programs, as well as restaurants openings in their respective markets. A key factor in the manager’s success will be the ability to develop strong relationships with their Franchise Owners. This Field Marketing Manager will be our primary ambassador for franchise-owned restaurants in the Southeast.

Reporting to the Director of Marketing, the Field Marketing Manager will also work very closely with a team of Franchise Business Consultants and the CMO. The position will require traveling to markets withing their respective territory. There will be frequent overnight/multi-day business trips for Grand Openings and market visits for existing restaurants. It’s an ideal position for someone who is an organized, self-starter and problem solver, and enjoys interacting with people.

Essential Responsibilities

  • Partner with Franchise Owners to develop local marketing plans that build sales and brand awareness in their respective market.
  • Consistently communicate with Franchise Owners, including visiting restaurants within designated territory on a regular basis, as well as hosting quarterly calls.
  • Coach and support Franchise Owners on the development and execution of their local marketing plans.
  • Measure results of local store marketing plans and communicate results.
  • Responsible for creating the Promotion Marketing Guide, which includes developing seasonal local store marketing programs, leading creative development for marketing assets, and presenting the information on systemwide webinars.
  • Partner with media agency & Director of Marketing on recommended tactics for markets, as requested.
  • Maintain the local marketing toolkit.
  • Assist in the development of marketing materials as needed.
  • Serve as the Project Manager for New Restaurants. Execute new store openings according to our Grand Opening Guide, including but not limited to the following activities:
    • Weekly Status & Construction Calls
    • Media Strategy
    • Pre-opening visits
    • Product Sampling
    • Day-of/Week-of execution
    • Social Media & Local Website Setup
    • CravingCredits loyalty program giveaway execution
  • Coach franchise owners to maintain brand standards at all times.
  • Special projects as assigned.

Education and Experience

  • Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, or Related Field.
  • At least 5 years’ professional experience in field marketing, brand marketing, public relations, advertising agency or communications.
  • Restaurant and/or franchise concept experience in marketing is a plus, as well as experience managing local marketing programs.

Required Knowledge, Skills and Abilities

  • Strong time management & organizational skills required.
  • Motivated self-starter with an entrepreneurial spirit, who can also bring order and discipline to a fast-paced, fast-moving business.
  • Problem-solver, hard-working, industrious, and positive attitude.
  • Passion for talking to people, relationship building, and spreading the “Chick” culture.
  • Working capabilities in the following programs: Microsoft Office Suite with excellent skills in Powerpoint and Excel. Knowledge of Adobe Creative Suite including Illustrator, Photoshop, and InDesign is a plus.
  • Based in the Chicken Salad Chick office in Atlanta, GA; frequent overnight and daytime travel.

Ability to drive, as well as lift twenty-five pounds is necessary.

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