Senior User Acquisition Manager

4 days ago

Myrtle Point, Oregon, United States Stillfront Full time
Job Description Job Description

Join our mission to grow and engage players worldwide

As a Senior User Acquisition Manager, you will play an important role in planning, executing, and optimizing mobile ad campaigns to acquire high-value users. You'll work closely with the Director of User Acquisition North America and a senior team of industry experts to analyze performance, identify growth opportunities, and drive impactful strategies. This is a fantastic opportunity for someone with a few years of performance marketing experience looking to take on more responsibility in a fast-paced, dynamic environment.

Key Responsibilities:

  • Work closely with the NA UA team to build a world-class user acquisition department

  • Plan, launch, and manage campaigns across key platforms such as Facebook Ads, Google Ads, TikTok, and video networks

  • Monitor key metrics like CPI, CTR, and ROAS to assess and optimize campaign effectiveness

  • Close collaboration with the creative team to design and test engaging ad content and strategies

  • Set budgets, forecast performance and ensure campaigns stay on track

  • Prepare detailed performance reports and share actionable insights to drive future growth

  • Manage relationships with advertising platforms and media agencies to maximize results

  • Stay ahead of industry trends by conducting competitor analysis and identifying new growth opportunities

Qualifications:

  • 3+ years of experience in paid social advertising for mobile games

  • Experience in testing new strategies and targeting options in mobile advertising ecosystem

  • Strong understanding of the customer development lifecycle from acquisition to retention and reactivation, including lifetime value (LTV) measurement and optimization to customer quality

  • Experience building out Looker dashboards to measure results

  • Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners

  • Strong strategic thinking and problem-solving skills to identify opportunities and challenges and develop effective marketing strategies to achieve business goals

  • Good understanding of marketing attribution

  • Very good analytical and conceptual skills; a good knowledge of Excel is required

  • Excellent work ethic and ability to manage multiple projects in a results-oriented manner

  • Experience in bringing new mobile games to market preferred 

Stillfront is a global gaming company. We develop a wide range of digital games that attract over 50 million players each month. From well-established franchises like Supremacy, Big Farm, and BitLife to niche games, we span many different genres, including strategy, simulation, RPG and action, and casual and mash-up games. We believe gaming can be a force for good. And we want to create a gaming universe that is digital, affordable, equal, and sustainable. So, we focus on developing games that are all about having a rewarding hobby, a great social experience, or a strategic challenge. Serial entrepreneur, Jörgen Larsson, founded the company in 2010, and since then, we've grown rapidly. Our professionals thrive in an organization that embodies the spirit of entrepreneurship. And we're proud to connect and empower game teams around the world through our operational platform, Stillops. Our HQ is in Stockholm, Sweden, but our game development is done by teams and studios all over the world. Our main markets are the US, Japan, MENA, Germany, and the UK. We're proud that our company shares are listed on the Nasdaq Stockholm Large Cap.

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