Trade Marketing Manager

3 days ago

Hagerstown, United States DCM Inc Full time
Job DescriptionJob Description

DCM, Inc. is a fast-growing, high-quality medical and recreational cannabis manufacturer seeking motivated and accountable individuals to join our team Our mission is to grow more than the world's best Cannabis. We're growing a better world. One that's more caring, compassionate, understanding, and informed. Every day we learn a bit more about the unlimited potential cannabis holds, and there's nothing we like more than sharing it with you. Because to us, cannabis is much more than a plant; it's our chance to change the world, one person, one patient, one policy at a time.

Trade Marketing Manager

District Cannabis' Trade Marketing Manager leads the creation, implementation, execution, and evaluation of trade and shopper marketing programs, ensuring alignment with overall brand strategy and delivery of sales goals. The role works in close alignment with the brand creative team, sales team and operational teams. 

Your role in caring for our plants:

The essential functions include, but are not limited to the following:

  • Liaison between brand team, sales team, operational teams and external partners in the development of trade marketing strategies, programs and materials for District Cannabis and MaxWells brand and District Cannabis retail stores.
  • Work with white label brands, such as Khalifa Kush in Washington D.C., on trade marketing execution.
  • Leverage consumer and brand insights to develop retail-focused brand programs that support brand strategy and sales goals - inclusive of activation toolkits, physical collateral, external partnerships and digital content.
  • Manage creation, ordering and fulfillment of innovative collateral and point-of-sale materials to drive commercial visibility.
  • Develop the budtender engagement program, set goals, and measure program effectiveness to create brand ambassadors within our retail partners' stores.
  • Manage the brand ambassador(s) and any third parties to execute against brand, sales, and marketing programs and events, and drive budtender engagement.
  • Develop local programming with direct and indirect businesses, organizations, and associations to drive brand awareness and retail store awareness.
  • Partner with retailers to amplify District Cannabis and Maxwell's brand on their marketing platforms and in store.
  • Own and manage trade education, including development of selling materials / kits, brand education modules (on brand and distributor platforms) and deployment of brand educator(s) into market.
  • Establish, track and develop reporting on program-specific KPIs and deliver optimization plans to ensure the highest ROI on promotional / trade marketing spend.

Qualifications we ask you to have:

  • For legal reasons, all employees need to be at least 21 years of age.
  • You will be asked to pass a Federal and State criminal history background check.
  • We ask that you have at least bachelor degree in marketing or related field.
  • We ask that you have five (5) plus years of prior experience in a trade marketing in CPG, beverage alcohol, or cannabis.
  • We ask that you have the ability to craft a compelling and succinct selling story for trade.
  • Proven success developing and executing promotional programs.
  • Knowledge of marketing and trade marketing activities, tools and techniques needed to be successful.
  • Experience effectively managing and leveraging external relationships with agencies, suppliers / distributors, and partners. Ability to influence and engage direct and indirect reports and peers.
  • Willingness to be in market and travel between DC and Maryland District Cannabis and Partner sites

Additional skills which will help you excel in your role:

  • Desire and ability to work as a member of a team.
  • Please have personal accountability, proactive behaviors, and strong attention to detail.
  • Excellent organizational, project management and time management skills.
  • Sharp analytical and problem-solving skills.
  • Proven ability to manage multiple tasks and adapt to a changing, fast-paced entrepreneurial environment.
  • Advanced competency in Microsoft Excel and PowerPoint.
  • Excellent observational skills.
  • Ability to remain calm in high-pressure situations.
  • Compliance with all HR policies including confidentiality and non-disclosure.
  • Ability to work at a fast pace in a high production environment.
  • Ability to maintain respectful, open communication with the management team and other co-workers.

Please make sure you are willing and able to perform the following:

Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

  • This position requires an inordinate amount of sitting, walking, kneeling, bending, twisting and reaching in full range of motion to complete physical tasks
  • You may be asked to carry/lift loads of up to 50lbs at times.
  • This position requires standing, stooping, squatting, sitting or crouching for more than 4 hours sequentially.
  • This position requires the extended and repetitive use of arms, hands and fingers to cut and manipulate small objects.

Our Benefits

  • Health Insurance: Medical, Dental & Vision
  • Employee Assistance Plan
  • Short-Term Disability
  • Life Insurance AD&D
  • 401K
  • DCM Product/Merch Discounts
  • Paid Time Off
  • Competitive pay
  • Industry Discounts

Equal Opportunity and Affirmative Action

DCM Inc. is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. DCM Inc. is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at DCM Inc. are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. DCM Inc. will not tolerate discrimination or harassment based on any of these characteristics.

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