Marketing Manager
4 days ago
Location: Boston, MA Metro Area (Remote, with occasional commuting to the office as needed)
About Us:
We are a growing HVAC and plumbing company serving the Boston, MA metro area. As we expand, we are seeking a talented and creative Marketing Manager to join our team. This is an exciting opportunity to be the first official marketing hire and make a significant impact on our company's growth and brand presence.
Job Description:
Position Overview:
We are looking for a Marketing Manager with 3-5 years of experience to drive our marketing efforts. This role is ideal for a self-starter with a creative eye and a strong foundation in digital marketing. As an individual contributor, you will manage various marketing channels and campaigns independently.
Key Responsibilities:
- Social Media Management: Develop, implement, and manage social media strategies and content across various platforms.
- Digital Advertising: Monitor and manage Meta and Google Ads (including PPC and LSA campaigns) to maximize ROI.
- Content Creation: Produce creative and engaging content for social media, website, and other marketing materials.
- Advertising Campaigns: Develop and execute advertising campaigns for radio, print, and gas station ads.
- Analytics and Reporting: Track and analyze marketing performance metrics to provide actionable insights and recommendations.
- Brand Management: Ensure consistent brand messaging and identity across all marketing channels.
- Market Research: Conduct market research to identify trends and opportunities within the HVAC and plumbing industry.
- Collaboration: Work closely with other departments to align marketing strategies with company goals and objectives.
Qualifications:
- Experience: At least 3-5 years of marketing experience, preferably in a related home services industry.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
Skills:
- Proficiency in digital marketing tools and platforms, including Google and Meta Ads.
- Strong understanding of social media platforms and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and ability to produce engaging content.
- Analytical skills with the ability to interpret data and generate insights.
Attributes:
- Highly organized and able to manage multiple projects simultaneously.
- Self-motivated and able to work independently.
- Strong attention to detail.
- Ability to adapt and thrive in a fast-paced environment.
Benefits:
- Competitive salary
- Flexible remote work arrangement
- Health, dental, and vision insurance
- Professional development opportunities
- Collaborative and supportive work environment
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