Director of Golf Operations

2 days ago

Los Angeles, United States The Los Angeles Country Club Full time

Position Summary

The Director of Golf is responsible for the entire golf operation along with managing and continuously developing all aspects of the golf business. The Director of Golf will oversee the total golf operation including supervision of the Head Golf Professional and services offered, including the golf shop, golf instruction, practice facilities, golf services areas and golf cart operation. This position will promote an exceptional "golf experience," and provide excellent services and programs for all members.

The Position Supervises:

  • Head Golf Professional
  • Assistant Professionals
  • Assistant Merchandiser
  • Golf Shop Attendants
  • Tournament Directors
  • Outside Service Staff
  • Club Fitter/Club Repair Staff
  • Caddie Corps

Position Responsibilities

  • Establish golf shop operations personnel policies and ensure proper hiring, training, supervising, personal development and corrective action in accordance with fair labor standards, safety and established policy
  • Oversee the development of operating procedures and training manuals for the golf operation
  • Oversee the management and performance of all golf shop and applicable department operations and services; assure high standards and total customer satisfaction
  • Oversee and manage the Head Golf Professional and all golf department staff
  • Schedules and chairs regular staff meetings focused on members, operations, revenue growth, cost containment and continuous improvement
  • Attends as invited member committee/staff meetings representing the facility
  • Develop/coordinate the development of annual business plans for the golf operation
  • Coordinate and ensure all written correspondence, reporting, newsletters, and communications for the golf operation
  • Coordinate plans with the Food and Beverage Manager for all golf related F&B needs, including on-course food and beverage needs, banquets, outside events, and catering
  • Meet, greet, and welcome prospective members/guests
  • Enforce all rules and regulations governing golf course usage
  • Develop and oversee an innovative tournament schedule and golf activities programs
  • Develop and oversee golf instruction, clinics, golf schools, and player development programs for all abilities
  • Act as an ambassador to Golf in administering the Rules of Golf to both staff and members. Promote and provide Rules of Golf clinics to the membership
  • Develop and oversee a profitable merchandise concession that is consistent with member and guest demographics and needs
  • Oversee golf marketing initiatives for all member events including all promotional materials, play recruitment, yield management, plus the promotion of new golf memberships (where applicable)
  • Oversee all fiscal areas and performance for the golf operations including planning, purchasing, budgeting, forecasting, monitoring, and correction
  • Establish sales goals and forecasts for all golf programs and services; generate, monitor and analyze reports
  • Maintain a close working relationship with the Golf Course Superintendent and other department heads
  • Play golf with members/guests of all skill levels as time and duties permit
  • Oversee and enforce golf shop operations policies, procedures, controls, and fee structures to ensure the safekeeping of assets, inventory and resources

Business and Financial

  • Ensure all financial goals and objectives are being achieved
  • Oversee the development and preparation of budgets, including forecasting and review of all golf operations revenues and expenses on a daily, weekly, monthly, and annual basis
  • Ensure systems controls are in place to safeguard assets, revenues, and resources for golf operations
  • In keeping with facility goals, utilize yield management techniques to maximize course usage

Specific Job Knowledge, Skills and Abilities:

  • Maintain PGA of America membership in good standing in an active classification
  • Fundamental knowledge of the game of golf, rules of golf, golf facility operations and tournament operations
  • Fundamental supervisory practices and principles
  • Act as a role model for all employees by demonstrating the behavior and work ethic expected of all employees
  • Strong organizational, planning and prioritization skills
  • Self-motivated with desire to promote and market
  • Service and customer focused attitude
  • Maintain a credible golf game and remain current on teaching innovations
  • Experienced in written and oral business communications
  • Remain up-to-date on member relationship management tactics and strategies
  • Experienced computer user including; Microsoft Word and Excel. Proficient in other applications, i.e. email, internet, tournament and database
  • Maintain and promote a positive professional image within the community

Education

  • College graduate required
  • PGA member in good standing required

Experience

  • Candidates for this position should have a minimum of three years of head golf professional experience, preferably in a high end, member owned private club
  • Must be a good player who appropriately represents the Club in both member play and tournaments
  • Exhibit excellent golf instruction, personifies an appropriate style and desire to help members regularly
  • Understands current technology as it applies to golf and the club business
  • Previous program development and implementation experience preferred

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