Relationship Marketing Analyst

3 weeks ago

Plano, United States Toyota Full time
Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for diverse, talented team members who want to Dream. Do. Grow. with us.

What we’re looking for

The Lexus Guest Experience team is looking for a creative, proactive, and highly motivated candidate to fulfill the Relationship Marketing Analyst role. This position primarily focuses on improving the Lexus guest experience by thoroughly understanding the customer journey (Shop, Buy, Own, Transition) to implement unique programs and/or touchpoints to increase engagement throughout the ownership lifecycle. The Relationship Marketing Analyst is responsible for ideating new tactics to increase brand engagement, vehicle awareness and consideration, guest retention, and new vehicle market share while exceeding the expectations of the ‘new guest.’

What you’ll be doing

  • Monitoring and enhancing Lexus New Car Welcome Lifecycle Communications to provide guests with a class-leading transition from sales to service.
  • Ideating on innovative experimental service marketing initiatives to increase service retention, service market share, and drive parts and accessories sales.
  • Ensuring all programs and initiatives are transitioning the guest relationship into long-term brand loyalty.
  • Working closely with the Lexus Guest Experience team to understand the true voice of the guest and how our programs/initiatives need to evolve to meet the needs of our ‘new guest.’
  • Collaborating with Lexus Advertising and Product Marketing teams to develop assets supporting campaigns and new vehicle launches.
  • Leveraging data-driven insights and innovative strategies to foster brand loyalty and empower guests to fully maximize the benefits of their ownership.
  • Managing and creating content for the Lexus Vision Newsletter which brings awareness to Lexus owners about their ownership benefits, brand activities, vehicle highlights, and more.
  • Collaborating with agencies and internal analytics teams to launch, monitor and track asset performance and communicate Fixed Ops Tier 2 media spend ROI.
  • Managing all LexusCare marketing efforts and ideating new ways to increase awareness, educate in-market shoppers, owners, and dealers.
  • Coordinating independently with Lexus HQ departments (including but not limited to Advertising and LDA, Lexus Product Marketing, Lexus College, Public Relations, IT, Dealer Digital, Lexus Areas, and the Toyota Division).
  • Supporting Lexus Area DSPM Meetings
  • Budget management and expense tracking

What you bring

  • Bachelor’s degree required.
  • Marketing and/or advertising experience
  • Excellent oral and written communication (including A3) skills, with demonstrated collaboration and relationship management experience.
  • Strong time management skills and the ability to work well under pressure.
  • Passion for digital marketing with an understanding of social media platforms.
  • Ability to travel independently as required for Area, dealership, and industry events.
  • Ability to develop creative solutions with little supervision and establish cross-organizational relationships to effectively gather necessary information to perform role.
  • Proficiency in Microsoft Office with the ability to create reports, graphs, charts and project timelines.

Added Bonus if you Have:

  • Vendor management experience (preferred)
  • Automotive retail or Lexus/Toyota field experience
  • Advanced degree
  • Product knowledge

What We’ll Bring

During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

  • A work environment built on teamwork, flexibility, and respect
  • Professional growth and development programs to help advance your career, as well as tuition reimbursement
  • Team Member Vehicle Purchase Discount
  • Toyota Team Member Lease Vehicle Program (if applicable)
  • Comprehensive health care and wellness plans for your entire family
  • Flexible work options based on business needs
  • Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
  • Paid holidays and paid time off
  • Referral services related to prenatal services, adoption, childcare, schools and more
  • Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
  • Relocation assistance (if applicable)

Belonging at Toyota

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong. As a company that has been one of DiversityInc’s Top 50 Companies for Diversity and a member of The Billion Dollar Roundtable supporting minority and woman-owned suppliers for over 10 years, we are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

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