Digital Director

POSITION OVERVIEW:
The Senior Director, Digital Strategy + Growth is responsible for leading Verb's digital growth engine across DTC Ecommerce, paid media, CRM, SMS, loyalty, affiliate, organic social and influencer marketing. This leader will own the strategy and performance of Verb's North American DTC business, driving revenue, customer acquisition, conversion, retention and lifetime value while building an integrated digital ecosystem that supports long-term brand growth. Reporting to the Vice President of Marketing, this role will set digital growth priorities, identify the highest-impact opportunities across acquisition, conversion and retention, and ensure teams, agencies and investments are aligned to measurable business outcomes. As Verb’s senior digital leader, this individual will collaborate with Brand Marketing, Creative, Sales, Operations and Technology to deliver a cohesive customer experience and accelerate omnichannel growth.
The ideal candidate combines strong commercial and analytical acumen with customer-centric thinking and digital innovation expertise. This leader moves seamlessly from setting strategy and diagnosing performance to prioritizing opportunities and driving action in a fast-paced, evolving environment.
KEY RESPONSIBILITIES:
DTC & DIGITAL GROWTH
Own the strategy and performance of Verb's North American DTC Ecommerce business, with accountability for revenue growth and KPIs including traffic, conversion, AOV, ROAS, CAC, retention and customer lifetime value.
Define and lead Verb's integrated digital growth strategy across acquisition, conversion and retention, prioritizing initiatives with the greatest business impact.
Develop annual and quarterly growth plans, forecasts and investment priorities and establish a disciplined operating cadence with clear scorecards, business reviews and accountability for performance, risks and corrective actions.
Leverage customer, channel and performance data to diagnose trends, identify growth opportunities and translate insights into clear priorities and action plans.
ECOMMERCE & CUSTOMER EXPERIENCE
Own the Ecommerce growth and conversion roadmap across the digital customer journey, including homepage, navigation, product and collection pages, landing pages, merchandising, cart and checkout.
Build a structured test-and-learn program to optimize the customer journey, testing offers, merchandising, content and digital experiences to improve performance and scale proven strategies.
Drive conversion through personalization, guided shopping, social proof, bundling, upsell and cross-sell while identifying and addressing pain points across product discovery, mobile usability and the broader customer experience.
Partner with Technology and external development resources to define and prioritize the Ecommerce capability roadmap to enable future growth.
CUSTOMER ACQUISITION & PERFORMANCE MEDIA
Lead customer acquisition strategy across paid media, affiliate, referral and emerging digital channels, ensuring investments are optimized against revenue, ROAS, CAC and new customer growth.
Set channel strategy and budget allocation, holding agency partners accountable for performance and measurable outcomes while continuously evaluating opportunities to diversify and scale customer acquisition.
Partner with Creative to build a performance creative operating model that increases testing velocity, identifies winning messages and formats, and translates learnings into ongoing content development.
Develop full-funnel strategies that connect brand awareness and consideration to traffic, acquisition and conversion.
CRM, RETENTION & LIFECYCLE
Own CRM, email, SMS, loyalty and subscription strategy, with accountability for repeat purchase, retention, customer lifetime value and revenue contribution.
Develop lifecycle strategies grounded in cohort behavior, purchase patterns and customer insights, advancing personalization and segmentation to improve relevance, engagement and commercial performance.
Establish lifecycle performance reviews and testing roadmaps tied to retention and customer value objectives, identifying opportunities to strengthen loyalty, community and post-purchase engagement.
SOCIAL, INFLUENCER & DIGITAL CONTENT
Lead Verb's organic social, influencer and creator strategy, establishing clear channel roles, growth priorities and performance objectives across existing and emerging platforms.
Oversee paid influencer campaigns, gifting, ambassador programs, affiliate initiatives and user-generated content.
Define performance frameworks across social and influencer programs, evaluating audience growth, engagement, content performance, traffic, revenue contribution and ROI.
Partner with Brand Marketing and Creative to translate brand strategy, campaigns and product stories into platform-relevant content and experiences that balance brand-building with measurable commercial