Media Planner
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Media Planner - Remote
The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.
What You’ll Do
- Support day-to-day project team in planning, buying and management of commerce media campaigns for assigned accounts
- Research potential media partners, develop program RFPs, and evaluate opportunities
- Conduct audience research via syndicated data and research (e.g., Simmons MRI, Kantar, eMarketer)
- Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheets
- Facilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad trafficking
- For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizations
- Manage in-market programs to ensure delivery, performance and optimizations are on track and recognize
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