Manager, Field Marketing Programs

1 week ago

Long Beach, United States United Pacific Full time
Job DescriptionJob Description

Can Be Remote from the following States:CA, OR, WA, CO

Job Summary:

We are looking for a dynamic and strategic Manager, Field Marketing Programs to lead and execute our marketing initiatives at retail locations. This pivotal role requires a leader who can effectively partner with Retail Operations, Marketing, and Facilities Management teams to ensure the flawless execution of marketing programs, store remodels, equipment upgrades, and POG resets. This field-based position involves regular store visits to assess and enhance the execution of our marketing strategies, ensuring that every store reflects our brand’s vision and goals.

Key Responsibilities:

  • Strategic Execution: Lead the development and implementation of project plans to ensure the successful execution of key marketing initiatives and store projects.
  • Effective Communication: Serve as the liaison between store and field management, ensuring clear communication of changes and the importance of maintaining these changes for optimal store performance.
  • Proactive Management: Keep key stakeholders updated on the progress of marketing programs, anticipating and mitigating potential challenges to meet set timelines.
  • Sales & Merchandising Insight: Provide essential sales and merchandising information to the marketing and operations teams to support effective program execution.
  • Product Placement: Direct product placement execution in stores according to schematics, seasonal cycles, and display placements.
  • Store Layout Recommendations: Offer tailored store layout recommendations to Category Managers based on individual store and regional needs.
  • Site Assessments: Conduct regular store visits to inspect equipment conditions, identify needed repairs or replacements, and validate product placements and displays.
  • Enhancement Recommendations: Recommend product or service level improvements to enhance retail performance.
  • Vendor Coordination: Collaborate with merchandise vendors, suppliers, and the maintenance department to ensure timely arrival and installation of merchandise and display systems.
  • Market Insights: Provide Marketing with observations from the field to maintain a competitive edge in the market.
  • Display Optimization: Oversee the proper placement of promotional materials, ensuring effective communication of new promotions and offers to attract customers.
  • Material Logistics: Ensure the successful transportation and assembly of materials for store resets or remodels through effective coordination with store leadership.
  • Ad Hoc Projects: Support additional projects and duties as assigned to meet organizational goals.

Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration, or a related field, or equivalent experience.
  • 5-7 years of experience in field marketing or retail operations.
  • Leadership experience in store merchandising, preferably in the convenience store industry.
  • Proficiency in reading and understanding P&L and CapEx reports.
  • Strong collaborative skills with the ability to work effectively with cross-functional teams.
  • Proficiency in MS Office (Excel, Word, PowerPoint).
  • Excellent communication skills, both oral and written.
  • Exceptional leadership and organizational skills.
  • Ability to convey ideas and processes clearly to a diverse audience.
  • Valid Driver’s License with proof of insurance and a safe driving record.
Company DescriptionRocket is a part of United Pacific, an independent multi-billion dollar gasoline and convenience store retailer. Today, through its retail convenience locations, Rocket's network includes 500 company-operated stores and 56 fee-operated locations. Rocket has established itself as one of the largest independent owners, operators of gas stations and convenience stores in the Western United States. The Company offers motor fuels products under the 76, Conoco, Phillips, Shell, Chevron and United Oil brands and convenience items through the Rocket brand. The company employs over 3,000 associates and operates its retail businesses in California, Oregon, Washington and Colorado.Company DescriptionRocket is a part of United Pacific, an independent multi-billion dollar gasoline and convenience store retailer. Today, through its retail convenience locations, Rocket's network includes 500 company-operated stores and 56 fee-operated locations. Rocket has established itself as one of the largest independent owners, operators of gas stations and convenience stores in the Western United States. The Company offers motor fuels products under the 76, Conoco, Phillips, Shell, Chevron and United Oil brands and convenience items through the Rocket brand. The company employs over 3,000 associates and operates its retail businesses in California, Oregon, Washington and Colorado.

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