Public Relations/Events Specialist

1 week ago

Glendale, United States Tacori Full time
Job DescriptionJob Description

The PR/Events Specialist will be a creative force behind our brand's visibility and growth. This role requires a strategic thinker who can develop innovative PR campaigns, curate memorable events, and foster strong relationships with media outlets and influencers. The ideal candidate is passionate about the jewelry industry and has a knack for thinking outside the box.

Responsibilities

Media Relations

  • Innovative Storytelling: Develop unconventional PR strategies that capture attention and resonate with target audiences.
  • Creative Pitching: Craft compelling narratives that highlight unique aspects of our brand and pique the interest of journalists and influencers.
  • Media Partnerships: Build lasting relationships with media outlets by offering exclusive content, thought leadership, and innovative story angles.

Event Planning and Execution

  • Experiential Marketing: Collaborate with the CEO and Head of Design to design immersive and unforgettable events that create lasting impressions and drive brand engagement.
  • Collaborative Partnerships: Foster strategic alliances with vendors and venues to create unique and impactful experiences.
  • Thematic Storytelling: Incorporate creative themes and storytelling elements into events to elevate brand identity and messaging.

Influencer Marketing

  • Niche Partnerships: Identify influencers who align with our brand values and have a deep understanding of their audience.
  • Authentic Collaborations: Develop influencer marketing campaigns that feel genuine and resonate with our target market.
  • Data-Driven Insights: Utilize analytics to measure influencer performance and optimize future campaigns.

Content Creation

  • Narrative-Driven Content: Create press releases, media advisories, and social media content that tells a compelling story and engages the audience.
  • Visual Storytelling: Collaborate with designers to develop visually stunning marketing materials that complement our brand aesthetic.
  • Thought Leadership: Position our brand as an industry expert by contributing to articles, blogs, and podcasts.

Retailer Partnerships

  • Personalized Support: Develop tailored marketing strategies and support materials to help retailers maximize sales.
  • Co-Branded Initiatives: Collaborate with retailers on innovative promotions and events that drive mutual benefits.
  • Customer Insights: Gather feedback from retailers to understand customer needs and preferences, informing future product development and marketing efforts.

Key Skills

  • Strong creative thinking and problem-solving skills
  • Excellent communication and interpersonal skills
  • Proven experience in public relations, event planning, or marketing
  • Knowledge of the jewelry industry and fashion trends
  • Ability to work independently and as part of a team
  • Strong organizational and time management skills
  • Travel required for events - weekends included

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