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Coordinator, Content Marketing
2 months ago
The Interactive Advertising Bureau (IAB) Marketing team is looking for a dynamic Content Marketing Coordinator who shares our passion for and has a deep understanding of digital media. The Content Marketing Coordinator is skilled in digital marketing with proven success in ideating and executing content marketing to drive engagement and excitement surrounding IAB thought leadership outputs, email communications, social media, public relations, and more.
Who You Are:
The Content Marketing Coordinator is driven by data and creativity, and is able to mix art and science to execute business objectives. You understand how effective digital marketing facilitates an emotional connection between the consumer and the brand. You are an excellent writer and are passionate about creative development and design.
You enjoy working across many different parts of a company and are an excellent communicator that can manage your time and work quickly and efficiently in a fast-paced environment. Your enthusiasm for the advertising, marketing, and media industries, coupled with your creative problem-solving skills, make you an ideal candidate for this role.
What You Will Do:
You’ll coordinate the day-to-day marketing and execution needs for a range of marketing and design activities across email, social media, PR, website, webinars, and more. This is a “generalist role” that will be integral to the Marketing team, working with and learning from a team of functional experts and marketing strategists.
Job Responsibilities include (but are not limited to):
- Contribute to the project management of marketing activities and creation of collateral/assets for: social, website (including interactive web pages), email, press releases, videos, scripts, creative, and PowerPoint presentations.
- Assist in writing and proofreading marketing copy.
- Manage the Marketing Calendar and Campaign Tracker keeping track of deadlines and ensuring smooth team communication.
- Work with external vendors (e.g., printers, swag/premium companies) and internal teams to ensure timely delivery of marketing materials.
- Organize meetings, schedules, and take notes for marketing team discussions.
- Collaborate with designers, copywriters, and content creators.
- Participate in brainstorming and critical thinking around IAB priorities such as digital video, audio, data & measurement, retail media, privacy, and more.
- Assist in managing CRM database for email marketing by facilitating list uploads, segment building, list verification, and performance reporting.
- Create, monitor and manage webinar attendance reports, export lists, and webinar information across multiple channels.
- Contribute to social media and website logistics as needed.
Minimum Qualifications:
- Bachelor’s degree with a concentration in Marketing, Communications, or Liberal Arts
- 2-3+ years professional experience
- Excellent creative/business writer and proofreader with a commitment to delivering high-quality, error-free work
- Self-directed, detail-oriented, and organized with excellent project management skills
- Digitally connected and savvy. Highly proficient in Microsoft Office: Word, Excel, PowerPoint, Outlook, SharePoint, as well as video conferencing platforms (e.g., Zoom)
- Experience in building engaging PowerPoint presentations
- Ability to write message-driven content
- Experience with media management and design of digital assets
- Deep understanding of the digital media landscape and advertising technology
- Excellent presentation and communication skills
Bonus Points:
- Web design experience
- Working knowledge of WordPress, Canva, HubSpot, Salesforce, social media platforms (such as Oktopost, Sprout Social, etc.) and HTML/CSS, Google Ads
Why You'll Love IAB:
- Team collaboration and innovation
- Purposeful, strategic, and mindful approach
- Embrace of curiosity, risk-taking, and future thinking
- Inclusive environment with encouragement for all voices
- Commitment to professional development and diversity
Our Mission:
"At IAB, our mission is to empower the media and marketing industries to thrive in the digital economy."
Our Core Values:
bCourageous: We embrace the unknown and navigate uncharted waters with confidence. We’re not afraid to take bold steps, challenge the status quo, and turn obstacles into opportunities. At IAB, courage is our compass.
bCurious: Curiosity fuels our innovation. We’re relentless in our pursuit of knowledge, always asking “why” and “what if.” Curiosity opens doors to new ideas, and at IAB, those doors are always wide open.
bCollaborative: We understand that magic happens when we come together. Collaboration is in our DNA, and we thrive on the diverse perspectives and ideas that our team brings. Together, we create solutions that break boundaries.
bCommitted: Our dedication knows no bounds. We’re committed to our mission and each other, going the extra mile to achieve our goals. Our unwavering commitment is the backbone of our success.
About IAB:
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. IAB is a proud equal opportunity employer, committed to a diverse workforce. All qualified candidates are considered regardless of race, color, national origin, sex, age, marital status, sexual orientation, gender identity, disability, education, or veteran status.
Additional Information:
All IAB employees are required to be fully vaccinated for COVID-19 as a condition of employment. Religious and medical exemptions will be provided. IAB is interested in every qualified candidate eligible to work in the United States but cannot sponsor visas or provide relocation assistance.
