Senior Digital Marketing Director

2 months ago

Houston, United States DocJuris Full time
Job DescriptionJob Description

DocJuris is looking for an experienced Senior Digital Marketing Director. DocJuris is an AI platform that delivers joy to legal, procurement, and sales teams by cutting contract cycle times and increasing consistency.

We provide all our team members with a flexible remote-first work environment while being part of a diverse and empathetic team.

If you're a top-tier marketing professional with B2B SaaS experience and a proven track record of accelerating growth, DocJuris is the place for you.

NOTE: Pre-interview candidates will be required to complete a marketing strategy exercise to be considered for an interview. In the 2nd round interview, you will be required to present a marketing plan for a SaaS product and walk us through your strategy. 1-2 references will be required after the 2nd round interview.

What does a Senior Digital Marketing Director do at DocJuris?

  • Experience: 5+ years of marketing experience in B2B SaaS companies, with at least 2 years in a leadership role.
  • Technical Expertise: This is a technically heavy job with an ideal candidate being able to manage email and marketing setup systems. 
  • Agency Management: Manage PPC/SEO agencies to ensure maximum ROI and effectiveness.
  • Email Marketing Expertise: Oversee all aspects of cold email marketing in coordination with sales operations to generate new business leads.
  • Product Marketing: Drive product marketing initiatives, ensuring pixel-perfect designs and compelling copy on our website that effectively convey our features and capabilities.
  • Social Media Management: Oversee social media and other public-facing marketing channels to ensure consistent cadence and attention to detail.
  • Team Leadership: Manage and mentor in-house digital marketing coordinators and copywriters to maximize their output and success.
  • Technical Proficiency: Quickly learn the DocJuris application to effectively communicate its value proposition.
  • Analytical Skills: Utilize data and analytics to measure performance and make informed decisions.
  • Communication: Utilize Slack and other collaboration tools for seamless communication with team members and stakeholders.
  • Conference Participation: Be able to travel to represent the company at industry conferences and trade shows.

Key Duties / Responsibilities

  • Manage PPC/SEO Agency: Ensure the agency delivers optimal results and maximizes our investment.
  • SEO, PPC, and Technical Setup Experience: Understand the ins and outs of SEO and PPC, and how technical systems need to be implemented for success. 
  • Cold Email Marketing: Develop and oversee cold email campaigns in coordination with sales operations to generate new leads.
  • Product Marketing: Oversee the creation and maintenance of website content, ensuring design and copy effectively showcase our features and capabilities.
  • Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement.
  • Team Management: Lead and mentor the marketing coordinator and copywriter, aligning them with marketing objectives.
  • Reporting: Provide regular reports on marketing performance and ROI to executive leadership.
  • Continuous Improvement: Stay up-to-date with industry trends and best practices to continuously enhance marketing efforts.
  • CRM Management: Ensure marketing data is accurately captured and integrated with Salesforce CRM.
  • Content Strategy: Oversee the development of press releases, blogs, and other content initiatives.

What we offer:

  • Flexible, remote-first work environment
  • Health plans and 401k with matching company contributions for full-time employees with no waiting period
  • Unlimited PTO for all employees
  • Company-paid conferences
  • The most up-to-date technology and tools needed to excel at your job

DocJuris is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

All data collected in our application process from resume collection to application questions is used for recruitment purposes only. We will store it in our applicant tracking system, JazzHR, and will not share this data with anyone else. We will keep your data until the role is filled and only continue to store it if we feel you may fit future roles.

Thank you for your interest in DocJuris

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