Senior Director of Sales and Marketing

JOB SUMMARY:

The Senior Director of Sales and Marketing is a key leadership role responsible for driving growth and advancing the mission of Forest Home through strategic sales and marketing efforts. Approximately 70% of the role will focus on outbound salesproactively building relationships with churches to increase participation in programs and retreats. The remaining 30% will involve leading and empowering the marketing team, reservations team, and inbound sales efforts. The ideal candidate is a dynamic, mission-driven leader who will expand Forest Homes reach, deepen guest engagement, and deliver measurable results in alignment with the organizations vision and values.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Sales (70%)

• Proactively identify, pursue, and secure multi-year contracts with key church partners (100+ group size) for both Forest Homes Program Camps and Guest Retreats.
• Cultivate strong, long-term relationships with new and existing church partners to ensure high retention and recurring participation.
• Develop and execute a comprehensive outbound sales strategy aimed at growing participation across all program offerings.
• Drive growth in Youth Program attendance from 9,000 to 18,000 annually over the next five years through consistent outreach, pipeline management, and strategic partnerships.
• Conduct 12 in-person visits per week with high-potential church prospects or existing partners to deepen engagement and close opportunities.
• Maintain detailed records of sales activities, pipeline progress, and partnership outcomes in CRM tools to track performance and inform future strategy.
• Represent Forest Home with passion, clarity, and alignment to its mission and values in all external communications and meetings.

Inbound Sales Leadership (5%)

Provide leadership, coaching, and accountability to the Guest Retreat and Family Camp inbound sales team, including setting clear goals, managing weekly pipelines, and reviewing performance metrics.

Ensure the team delivers excellent service to incoming inquiries and effectively converts leads into booked Guest Retreats and Family Retreats through timely, mission-aligned communication.

Equip the team with tools, training, and resources to build strong relationships with churches, schools, and Christian organizations seeking retreat experiences at Forest Home.

Oversee the post-retreat follow-up process, ensuring guests are debriefed, thanked, and invited to rebook in a timely and intentional manner.

Serve as a thought partner and support system to the inbound sales team, helping refine processes, remove obstacles, and improve overall team effectiveness.

Lead the adoption, implementation, and ongoing use of a CRM system to support the Guest Retreat sales pipeline, tracking all inquiries, communications, and outcomes.

Ensure all inbound sales efforts reflect Forest Homes mission, values, and commitment to Gospel-centered hospitality.

Program Reservations Leadership (10%)

Provide oversight and support to the team managing reservations for youth, childrens, and family camp programs, ensuring an efficient, guest-focused experience from inquiry to arrival.

Set clear expectations for excellence in service, accuracy, and responsiveness in all reservation processes.

Ensure the reservation system is effective, user-friendly, and consistently improving to support a seamless guest experience.

Lead regular check-ins, offer coaching, and support continuous improvement in systems and guest communication.

Collaborate across departments to ensure smooth hand-offs, accurate data, and a seamless experience for all registered guests.

Monitor key reservation metrics and provide insights to inform program planning and capacity management.

Marketing Leadership (10%)

• Provide strategic leadership and direction to the Marketing Manager/Director to ensure effective execution of marketing plans that drive participation across all Forest Home programs and guest retreats.
• Collaborate with the Marketing Director to develop and implement integrated marketing strategies that align with organizational goals and ensure year-round capacity.
• Oversee the work of contract marketing professionals, ensuring consistency in branding, messaging, and campaign execution across all channels.
• Set clear goals, priorities, and KPIs for digital marketing efforts - including email campaigns, organic social media, social media ads, SEO, and website performance - while empowering the Marketing Manager/Director to lead execution.
• Review and approve major marketing materials to ensure quality, alignment with Forest Homes mission, and brand integrity.
• Guide the Marketing Manager/Director in tracking key marketing metrics and translating insights into actionable improvements; report on performance to Executive Leadership.
  
  

Executive Team Leadership (5%)

• Must personally affirm and live in alignment with Forest Homes Statement of Faith and demonstrate a growing relationship with Jesus Christ.
• Serve as a key member of the Executive Team, contributing to organization-wide strategy, decision-making, and alignment with Forest Homes mission and goals.
• Collaborate with fellow senior leaders to drive cross-departmental initiatives, share insights, and solve challenges that impact guest experience and ministry effectiveness.
• Support the President/CEO with special projects and strategic priorities as needed, demonstrating flexibility, discretion, and a high level of trust.
• Represent the Sales and Marketing function in executive discussions, providing clear updates, analysis, and recommendations to inform direction and resource allocation.

EDUCATION and/or EXPERIENCE REQUIRED:

Bachelors degree in Sales, Communications, Marketing, Business Administration, or a related field is required.

Masters degree in a relevant field is preferred but not mandatory.

A minimum of 5 years of proven experience in marketing, sales, or business development, with at least 2 years in a leadership or managerial role.

Demonstrated success in developing and implementing marketing strategies that drive measurable growth.

Experience in managing and mentoring a sales team and working collaboratively with contractors or external agencies.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Leadership Skills:Proven ability to lead and inspire a team, fostering a collaborative and results-driven culture. Experience managing and mentoring a sales team and coordinating with external contractors.

Strategic Thinking:Strong strategic and analytical mindset, with the ability to develop and execute long-term marketing and sales plans aligned with organizational goals.

Communication Excellence:Exceptional verbal and written communication skills, with the ability to craft compelling messages and effectively present ideas to a variety of audiences.

Technical Proficiency:Advanced proficiency in CRM systems, marketing automation platforms, and analytics tools. Familiarity with digital marketing strategies, including SEO, social media, and content marketing.

Relationship Building:Skilled at cultivating and maintaining partnerships with churches, schools, and other organizations, ensuring alignment with Forest Homes mission and values.

Customer Focus:Commitment to understanding and exceeding the needs of clients and guests, serving as a strong advocate for their experience.

Financial Acumen:Ability to manage budgets, optimize resource allocation, and measure ROI of marketing and sales initiatives.

Alignment with Mission:Strong commitment to Forest Homes mission, values, and Biblical principles. A passion for Christian ministry and camping as tools for spiritual transformation.

Adaptability:Comfortable navigating a fast-paced environment with changing priorities and deadlines.

Presence: Ability to attend 2 days each week of summer camps (including orientation), and attend 3-4 times at winter camps. Has reliable means to be able to get to Forest Home in all types of weather conditions.

SUPERVISORY RESPONSIBILITIES:

Lead and manage the guest and program sales team, ensuring they meet performance goals, receive coaching, and align with Forest Homes mission.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform essential functions of this job. Reasonable accommodations may be made to enable individuals with a disability to perform the essential functions.

While performing the duties of this job the employee is regularly required to stand, walk, sit, and requires sufficient hand, arm, and finger dexterity to operate office machines. Requires mild physical work; some lifting, pushing, or pulling of objects over 20 pounds. Requires visual acuity to read words and numbers and speaking and hearing ability sufficient to communicate in person or over the phone.

ADA: The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. This job description will be reviewed periodically as duties and responsibilities change with business necessity.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Work involves moderate exposure to unusual elements such as extreme temperatures, dirt, dust, fumes, smoke, unpleasant odors. The noise level in the work environment is usually moderate but can be loud at times.

FOREST HOME EMPLOYMENT STATEMENT: Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time. All terms and conditions of Forest Homes at-will employment, duties, and responsibilities are subject to the Forest Home Employee Handbook.

FOREST HOME CORE VALUES

Surrender to Christ (Romans 12:1-2)

• Abide with the Lord daily through study of His Word and prayer
• Surrender to the Lord daily through obedience to His Word
• Worship the Lord with the Forest Home Community
• Commit to grow in your faith through regular attendance at a local church
• Prioritize God, Family, and Work appropriately
• Be prepared to share your testimony with staff or guests

Love (I Corinthians 13)

• Display the fruit of the Spirit: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self-control (Galatians 5:22)
• Be respectful to others
• Demonstrate compassion

Serve (Philippians 2:3-11)

• Give generously to God and others through time, talent and treasure
• Seek to put others needs above your own
• Demonstrate humility in both spirit and deed
• Actively look for ways to serve

Walk in Integrity (Titus 2:11-12, Proverbs 4:23-27)

• Show loyalty to others, even when they are not present
• Do the right thing, even when others are not present
• Extend trust and seek to believe the best in others
• Ask for forgiveness quickly when necessary
• Be truthful and transparent with others

Strive for Excellence (Colossians 3:23-24)

• Demonstrate accountability with time and resources
• Request and receive training
• Desire to improve, and challenge others to do the same
• Commit to exceeding guest expectations
• Refuse mediocrity

Engage in Community (I Thessalonians 5:11-13)

• Seek first to understand before being understood
• Communicate clearly, empathetically and respectfully
• Work through conflict Biblically (Matthew
• Participate in intentional and purposeful community activities
• Partner with teammates for the goal of unity and team effectiveness
• Play and appreciate campy fun
• Faithfully pray for one another

Innovate (Ephesians 3:20-21)

• Dream Big
• Proactively seek solutions
• Think outside the box
• Dream, plan and execute new ideas
• Acknowledge and trust that all things are possible through Jesus Christ our Lord (Matthew 19:26)