Media Planner

Robert Half Marketing & Creative is offering a long term contract employment opportunity for a Media Planner for a fully remote company. As part of our clients team, you will play a crucial role in managing and optimizing our enterprise paid ads, including SEM/search ads, native ads, and social ads. The industry focus for this role is digital media, and the successful candidate will work in an environment that values detail-oriented and organized approach to work.

Responsibilities:

• Develop and manage our enterprise's paid search campaigns to ensure they are optimized and performing well

• Oversee the creation and execution of native ads, aligning them with our overall marketing strategy

• Manage our social ads, ensuring they effectively reach our target audience and deliver the desired outcomes

• Monitor the performance of all our paid ads, making adjustments as needed to optimize their effectiveness

• Collaborate with team members to ensure our ads align with and support our overall marketing strategy

• Maintain up-to-date knowledge of industry trends and best practices in digital media planning

• Use your digital media skills to contribute to the success of our team and our enterprise

• Assist in the management of B2B ad accounts, ensuring they effectively reach our mid-market audience.

• Demonstrable experience in Digital Media Planning is essential

• Proficiency in Paid Search Campaigns is required

• Expertise in optimizing Paid Search is crucial

• Proven skills in Paid Social are necessary

• Experience in managing multiple projects simultaneously is preferred

• Strong analytical and strategic thinking skills are essential

• Excellent communication and presentation skills are required

• Ability to work collaboratively within a team environment is necessary

• A Bachelor's degree in Marketing, Advertising, or related field is desirable

• Proficiency in using media planning tools and software is preferred.