Media Coordinator

Job DescriptionJob DescriptionTITLE: Media Coordinator

EOE STATEMENT: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

DESCRIPTION:

Job Title: MEDIA COORDINATOR

Department: Marketing

Reports To: SVP Communications & Marketing

Classification: Non-Exempt

Location: Bridgeport, CT

Pay Scale: $50,000 -58,000

------------------------------------------------------------------------------------------------------------------------------

SUMMARY

The WorkPlace seeks a Media Coordinator to enhance and drive our digital outreach efforts. In this role, you'll be central to managing our social media presence, updating website content, and creating engaging multimedia assets. Your creativity and strategy will help strengthen our organization’s brand, increase engagement with job seekers, and amplify our mission. Key responsibilities include - Manage and refresh content across various websites in The WorkPlace's portfolio, ensuring a consistent and effective user experience, Oversee and actively post across multiple social media platforms to increase engagement and reach, Design and produce marketing materials, including images, graphics, and short videos, for use on social media, websites, and print as needed. Track and report on campaign performance to identify top-performing content and optimize future outreach efforts.

We are looking for a resourceful and multimedia-savvy professional who is highly organized, an excellent communicator and has a solid understanding of digital marketing tools and trends. The right candidate is adaptable, innovative, and passionate about making a difference in the community.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

1. Day-to-day management of various social media platforms including posting content and engaging the social communities.
2. The position will update and develop content for multiple websites and will produce and edit videos/pictures at company events and meetings as needed.
3. Responsible for all email marketing activities using Constant Contact and other email platforms.
4. Create custom images, gifs, videos, and content specifically for the social media space & platforms.
5. Report week-to-week analytics on each channel’s top-performing posts, top tweets, etc.
6. Superior attention to detail and scrupulous mindset; especially for social copywriting, editing, and brand governance.
7. Responsible for successfully planning, developing, and executing on communication strategies, messaging, materials, and events that support the business objectives of The WorkPlace. This will involve drafting and delivering communications that inform, educate, align, and engage leaders, managers, and employees.
8. Develop new methods of leveraging social media to engage targeted audiences.
9. Work with agency departments to develop engaging, audience-specific content using a variety of communications tools including video, podcasts, articles, webcasts, etc.
10. Conduct research on specific topics, media, and industry trends specific to our audience.
11. Responsible for managing external vendor relationships in support of marketing and communications.
12. Responsible for planning, creating, and managing AI-driven video content that aligns with our brand’s voice and strategy.
13. Other duties as assigned.

SUPERVISORY RESPONSIBILITIES

Responsible for own work and not required to direct or supervise other personnel but may occasionally instruct or show another employee how to perform the work.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Excellent project management skills with the ability to handle multiple projects simultaneously and meet tight deadlines.
• Strong storytelling skills with a creative mindset and attention to detail.
• Familiarity with SEO, analytics tools (e.g., Google Analytics, social media insights), and data-driven decision-making.
• Prior working experience with Microsoft Office 365 Suite
• Ability to think critically, innovatively, and proactively
• Excellent verbal and written communication
• Ability to manage time while focusing on projects simultaneously
• Strong understanding of all social media platforms
• Utilization of Photoshop and Premiere Pro skills
• Proficiency with AI-driven video creation tools (e.g., Synthesia, DeepBrain, Lumen5) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Video editing experience
• Familiarity with Google Analytics
• Strong understanding of WordPress content management system

EDUCATION and/or EXPERIENCE

Bachelors’ degree in Marketing/Communication; or 1-2 years related experience and/or training; or equivalent combination of education and experience.

COMPUTER SKILLS

Proficiency in Microsoft Office Suite, all social media platforms, and online content management systems (CMS) including WordPress, and Constant Contact. Graphic design skills and competency in Adobe Creative Cloud (Photoshop, Premiere Pro, InDesign).

POSITION REQUIREMENTS:

FULL-TIME/PART-TIME: Full-Time

TRAVEL REQUIREMENTS:

EXEMPT/NON-EXEMPT: Non-Exempt

LOCATION: WorkPlace - 1000 Lafayette

ABOUT THE ORGANIZATION:

PI16f9b3f5479a-25405-35981461

---