Marketing Automation Specialist

5 days ago


Broomfield, United States Robert Half Full time
Job DescriptionJob DescriptionWe are currently seeking a Marketing Automation Specialist for a role that offers a contract with potential for permanent employment. The position is within the manufacturing industry, located in BROOMFIELD, Colorado, United States. The Marketing Automation Specialist will play a crucial role in our team, leveraging their expertise in Salesforce, Hubspot, and other marketing technologies to optimize our marketing operations and enhance campaign efficiency.

Responsibilities

• Employ Salesforce Marketing Cloud (SFMC), HubSpot, and other marketing technologies to boost our brand's value and engagement in the US market.
• Collaborate closely with Business Lines, Sales, and IT to ensure the best use and smooth integration of Martech tools.
• Use your skills in Content Management System (CMS), CRM, and Analytics to expand our brand and streamline marketing operations.
• Lead the initiative to increase engagement with the brand and improve campaign efficiency through strategic use of technology.
• Utilize Google Analytics and Chatbot to monitor and evaluate the performance of our marketing campaigns.
• Establish and maintain relationships with internal teams, ensuring clear communication and collaboration.
• Keep accurate customer credit records and process customer credit applications with efficiency and precision.

• Minimum of 5 years of experience in a similar role within the manufacturing industry.

• Proficient in using Content Management System (CMS) for effective content generation and management.

• Demonstrated experience with Customer Relationship Management (CRM) software to manage and analyze customer interactions and data.

• Solid understanding of analytics to measure and optimize marketing activities.

• Proven track record of increasing brand awareness through strategic marketing initiatives.

• Experience with HubSpot for inbound marketing, sales, and customer service activities.

• Proficient in Salesforce Marketing Cloud (SFMC) for creating and managing marketing relationships and campaigns.

• Proficiency in Google Analytics for tracking website traffic and user behavior.

• Experience in developing and implementing chatbots as a part of customer service strategy.

Must be willing to work on-site hybrid schedule (two days/week in office)



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