Brand Manager

6 days ago


Parsippany, United States Robert Half Full time
Job DescriptionJob DescriptionWe are offering an exciting opportunity for a Brand Manager in Parsippany, New Jersey. In this role, you will play a key role in leading product innovation and brand management strategies. You will be entrusted with the development and execution of marketing initiatives, managing a brand portfolio, and innovating products to maintain competitive market positioning.

Responsibilities:
• Collaborate with cross-functional teams to innovate and optimize existing products, ensuring they meet the changing demands of consumers and stand out in the marketplace.
• Develop and implement long-term strategic brand plans, with a strong emphasis on product innovation and the rebranding of existing products to align with evolving market needs.
• Lead the ideation, development, and launch of new products by closely collaborating with R& D, product development, and product research teams.
• Conduct comprehensive market research, competitor analysis, and consumer insights to identify emerging trends and opportunities for product innovation and brand growth.
• Oversee the execution of integrated marketing programs, including traditional and digital advertising, pricing strategies, and trade marketing initiatives, to support product launches and rebranding efforts.
• Partner with the sales force to ensure successful execution of key programs and alignment with strategic brand guidelines.
• Lead the management of merchandising and point-of-purchase projects, ensuring they are completed on time, within budget, and aligned with brand objectives.
• Develop, track, and analyze key performance indicators (KPIs) to measure the success of innovation initiatives and brand strategies, and use these insights to drive continuous improvement.
• Ensure compliance with budgetary and regulatory requirements throughout the product innovation and branding process.
• Proactively identify and resolve challenges to achieve brand and innovation goals.• Minimum of 7 years of experience in a similar role, preferably as a Brand Manager
• Proficient in Customer Relationship Management (CRM) software
• Experience with EXPRESS or similar software
• Familiarity with Facebook Insights and other social media analytical tools
• Strong skills in conducting Gap Analysis
• Proven track record in creating and managing successful Advertisements
• Previous experience as a Brand Ambassador is desirable
• Strong understanding and experience in enhancing Brand Awareness
• Solid background in Brand Marketing
• Demonstrated ability in Campaign Planning and execution
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