Digital Analytics Manager

5 hours ago


Indianapolis, Indiana, United States Eli Lilly and Company Full time
Job Title: Digital Analytics Manager

We are seeking a highly analytical and outcomes-focused individual to drive the digital engagement measurement process at Eli Lilly and Company. As a Digital Analytics Manager, you will be responsible for implementing an effective measurement framework, tagging and reporting, while bringing to bear industry standard methodologies.

Key Responsibilities:
  • Develop and implement a best-in-class, standardized approach to website measurement, digital channel performance, and optimization.
  • Collaborate with cross-functional teams to define key performance indicators and develop reporting processes.
  • Lead internal and external business partners through measurement strategy processes, distinguishing critical metrics from business goals.
  • Partner with marketing teams and internal capabilities teams to understand brand strategy and support key performance indicator approach and goal setting.
Requirements:
  • Bachelor's degree in a related field.
  • 5+ years of digital analytics experience in Adobe Analytics, Customer Journey Analytics, or a comparable website analytics tool.
  • Strong understanding of digital marketing, including digital advertising platforms and digital analytics platforms.
  • Excellent communication and technical skills.
About Eli Lilly and Company:

Eli Lilly and Company is a global healthcare leader dedicated to making life better for people around the world. We are committed to helping individuals with disabilities to actively engage in the workforce and ensuring equal opportunities when vying for positions.



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