Data-Driven Marketing Insights Specialist

3 weeks ago


Newport Beach, California, United States SmartFinancial Full time
About SmartFinancial

We are a leading insurance marketplace dedicated to driving growth and success for insurance agencies through industry-leading technology.

Our team seeks a Data-Driven Marketing Insights Specialist to analyze market trends, competitors, and customer behavior to develop effective marketing strategies.

The ideal candidate has a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills.

Job Overview
  • Develop and implement data-driven marketing strategies to drive growth and revenue
  • Measure and analyze the success of marketing campaigns and initiatives
  • Collaborate with cross-functional teams to align marketing strategies with business goals
Responsibilities:
  • Analyze market trends, customer demographics, and competitors to identify opportunities and develop effective marketing strategies
  • Measure the success of marketing campaigns and initiatives using data analytics tools
  • Develop and maintain marketing performance reports and dashboards
  • Provide data-driven insights and recommendations to optimize marketing efforts
  • Collaborate with cross-functional teams to align marketing strategies with business goals
Requirements:
  • 2+ years of experience in marketing analytics or related field
  • Strong analytical and problem-solving skills
  • Proficiency in data analysis tools such as Excel, SQL, and Google Analytics
  • Ability to analyze and interpret complex data sets
  • Excellent communication and presentation skills
  • Detail-oriented and highly organized
What We Offer:
  • Comprehensive Health Coverage
  • Retirement Plans with Company Matching Contributions
  • Paid Time Off and Holidays
  • Professional Development Opportunities
  • Flexible Work Options

Estimated Salary: $105,000 annually. The salary range is $80,000-$130,000.



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