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Marketing Insights Manager
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As a Digital Marketing Analytics Manager at Telerefax, you will be responsible for developing and executing a comprehensive digital analytics strategy to drive business growth and improve customer engagement. This role requires a strong analytical background, with expertise in using digital analytics tools and methodologies. If you are a strategic thinker with excellent communication skills, we encourage you to apply.
About the Team
The Corporate division is the central operating unit of the company, setting strategy and policy and providing business development, finance, human resources, information technology, investor relations, and legal support to the businesses. We offer a dynamic, growing team that provides healthcare providers with an array of medical technology solutions that make a difference in patients' lives.
Responsibilities
Develop dashboards and reporting tools to visualize digital marketing performance data. Create, manage, and optimize analytics tools that provide actionable insights and data-driven recommendations to business unit marketing teams. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and success metrics for digital marketing campaigns & projects. Provide strategic recommendations and best practices to optimize enterprise and Business Unit digital marketing initiatives, improve campaign performance, and enhance customer engagement.
Qualifications
A Bachelor's Degree is required, with majors such as Marketing, Business Administration, Data Science or Analytics, Statistics, Mathematics, Computer Science, IT, and/or Economics preferred. Certifications in digital marketing, analytics, or related fields are also beneficial. You should have expertise in using digital analytics tools such as Google Analytics (GA4), Adobe Analytics, Google Tag Manager, SQL for database querying, Data visualization tools (e.g., Tableau, Power BI, Looker). Proficiency in analyzing complex data sets, identifying trends, and extracting actionable insights is essential.