Senior Product Marketing Leader
1 month ago
Join Evident Scientific as a Senior Product Marketing Leader and drive product marketing efforts, winning go-to-market strategy & tactical execution, customer demand, product vitality and sales growth for assigned business line and region.
Key Responsibilities:- Drive product marketing efforts, winning go-to-market strategy & tactical execution, customer demand, product vitality and sales growth for assigned business line and region.
- Collect and report enhanced market intelligence available in each region, including VoC, VoS, win/loss root cause analysis, industry trends, market share, market opportunity in targeted segments, competitor activities/trends.
- Maintain close relationships with key / strategic customers, industry influencers, and sales teams within region.
- Monitor product sales performance against targets within region to identify issues early and design targeted campaigns to ensure target attainment.
- Partner with Global Product Management teams and Marketing Communications to ensure that our lead generation, omnichannel marketing campaign (inbound & outbound), digital marketing and sales enablement (HighSpot, sales tools) strategies are effective regionally to drive market share expansion.
- Excellent understanding of targeted markets, customer segments and customer needs for assigned business line within the assigned region.
- Deep understanding of the Product Portfolio within the assigned product lines, competitive products, relative market position of Evident at the regional level.
- Outstanding written and oral communication skills, including English language, strong interpersonal skills and an ability to effectively interact at a senior executive level.
- Experience with NPI activities and driving marketing campaigns.
- Experience with product line strategy development and execution.
- Bachelor's degree in Engineering, Science, or related field.
- 7-10+ Years Product Management and/or Product Marketing and/or Sales Experience.
Evident Scientific is passionate about the solutions it creates for the life sciences and industrial equipment industries. For more than 100 years, Olympus has focused on making people's lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world.
Serving customers in fields such as manufacturing, maintenance, and environment and natural resources, Evident's technology contributes to the quality of products and adds to the safety of industrial infrastructure and facilities.
We realize work isn't just a job to you. It's a big part of your life, but not the only part. That's why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.
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