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Senior Therapeutic Area Specialist, CV Community, Greensboro, NC

2 months ago

Greensboro, North Carolina, United States Pharmiweb Full time
Job Summary

We are seeking a highly skilled Therapeutic Area Specialist to join our team in Greensboro, NC. As a key member of our Cardiovascular team, you will be responsible for promoting approved indications of BMS products within a defined territory or region to meet or exceed assigned sales targets in a compliant manner.

Key Responsibilities
  • Portfolio Promotion
    • Promote approved indications of BMS products within a defined territory or region to meet or exceed assigned sales targets in a compliant manner.
    • Create demand for BMS medicines by articulating in a balanced manner the clinical and scientific rationale for use of products in appropriate patients.
    • Engage with and continuously maintain/grow a high level of scientific expertise in all assigned products and therapeutic areas.
    • Prepare and successfully implement comprehensive territory and account plans.
    • Proactively use available tools such as CE^3 (once implemented) to derive insights and to dynamically inform call plans. Provide feedback on experience using these tools to leadership to enable continuous improvement.
  • Fair & Balanced Scientific Dialogue
    • Demonstrate scientific expertise and passion in using approved scientific resources and publications to present information to HCPs and ensures medical accuracy.
    • Conduct in-office presentations (e.g., lunch and learns) and discuss product-related scientific information with HCPs that is consistent with label.
    • Organize external speaker programs, selecting speakers from list approved by Speakers Bureau and facilitating scheduling and logistics.
    • Maintain a high level of working expertise on emerging data for approved indications.
    • Engage real-time medical support through Medical on Call to reactively answer unsolicited questions and complex technical inquiries.
  • Cross-functional collaboration
    • Proactively collaborate with other field teams to ensure the best Customer Experience (Cx) for HCPs.
    • Gather and share relevant insights and information internally with the appropriate stakeholders to enable BMS to better serve its customers.
  • Complies with all laws, regulations, and policies that govern the conduct of BMS.
Requirements
  • Advanced scientific degree and/or preferred 5+ years of pharmaceutical or biotechnology experience as healthcare sales / MSL / HCP / nurse.
  • Ability to communicate scientific or clinical data accurately and convincingly to help physicians best serve their patients.
  • Demonstrated experience building and maintaining strong credibility with key customers, office staff, and others in the customer influence network via a customer-centric mindset and desire to create positive and differentiated Customer Experience (Cx).
  • Experience in cardiovascular required.
  • Demonstrated strong capability in account management skill sets, superior selling competencies, and proven sales performance track record of meeting or exceeding goals.
  • Demonstrated ability to work effectively cross-functionally with a positive team mindset and can-do attitude.
Competencies
  • Customer/commercial mindset
    • Demonstrated ability to drive business results.
    • Experience identifying, engaging, and cultivating credibility with customers across the patient care journey.
    • Demonstrated account management skills and problem-solving mentality. Understands the patient journey and can customize engagement and deliver tailored messages.
    • Demonstrated resourcefulness and ability to connect with customers.
  • Patient centricity
    • Understands the patient journey and experience.
    • Has a patient-focused mindset.
  • Scientific Agility
    • Excellent communication and presentation skills to articulate scientific and clinical data in an easy-to-understand manner to help HCPs best serve their patients.
    • Has a strong learning mindset and passion for science. Prioritizes staying current with the latest data.
  • Analytical Capability:
    • Ability to analyze data, such as prescribing patterns, market trends, and HCP preferences. Data-driven insights help TAS strategize and target their efforts effectively.
    • Ability to segment HCPs based on their preferences and other relevant factors. This helps them tailor their communication and product presentations to suit individual HCP needs.
    • Understanding how to interpret and analyze data related to BMS products, customer preferences, clinical data.
    • Ability to use CE^3 to generate insights and do dynamic call planning.
  • Technological Agility:
    • Understanding, adapting, and effectively using technology in various aspects of healthcare business and interacting with HCPs.
    • Utilizing various digital communication channels such as emails, instant messaging apps, and video conferencing to stay in touch with healthcare professionals, colleagues, and clients. This enables TAS to respond promptly to inquiries, share updates, and maintain effective communication.
    • Competency using CE^3 and other software or CRM tools to collect, enter, and manage quality data in a timely and compliant manner, track interactions, and plan future engagements with healthcare professionals.
  • Teamwork/Enterprise mindset
    • Strong business acumen to understand and analyze business and market drivers and develop, execute, and adjust business plans.
    • Demonstrates a strong sense of learning agility. Seeks out and learns from unfamiliar experiences, and then applies those lessons to achieve better results in subsequent situations.
    • Track record of balancing individual drive and collaborative attitude.
    • Holds a high level of integrity and good judgment, in order to navigate the requirements of the role effectively and compliantly in accordance with BMS policies and procedures.