Digital Marketing Specialist

3 weeks ago


Lakeland, Florida, United States Ultra Cryo & Recovery Full time
Job Overview

The Digital Marketing Specialist plays a vital role in executing promotional campaigns and strategies to enhance the Ultra Cryo & Recovery brand presence and attract new clients. This role involves a mix of administrative tasks, creative input, and digital marketing efforts.

Responsibilities
  • Content Creation: Develop engaging, high-quality content for social media platforms, including trending Instagram reels, TikToks, and other multimedia content that resonates with our target audience.
  • Filming & Video Production: Assist in filming and editing short-form videos for social media, promotional content, and tutorials related to our services.
  • Graphic Design: Create visually appealing graphics for social media posts, advertisements, email campaigns, and website updates using tools like Canva, Adobe Creative Suite, or other design platforms.
  • Social Media Management: Monitor and maintain the brand's social media presence, staying on top of current trends within the med spa and beauty industry to ensure we remain competitive and relevant.
  • Blog & SEO Writing: Write and edit SEO-optimized blog posts focused on aesthetic treatments, client testimonials, skin care, and other industry topics to boost organic traffic to our website.
  • Google Ads Management: Assist in creating and managing Google Ads campaigns to drive traffic and increase conversions for services offered at the med spa.
  • Analytics & Reporting: Assist in tracking and reporting on the performance of marketing campaigns (Google Ads, social media, blog content) to help refine strategies and improve results.
Requirements
  • A minimum of 1 year of experience in digital marketing, social media management, or content creation.
  • Experience with Google Ads, including keyword research, campaign setup, and performance analysis.
  • Demonstrated experience in creating engaging social media content (Instagram Reels, TikToks, etc.).
  • Strong background in writing SEO-optimized blog posts and website content.
  • Proficiency in graphic design tools (e.g., Adobe Photoshop/Illustrator).
  • Experience with video filming, editing, and production for social media and digital marketing.
Skills and Qualifications
  • Excellent written and verbal communication skills.
  • Strong understanding of SEO principles and how to optimize content for search engines.
  • Knowledge of med spa trends, including popular treatments, terminology, and client needs.
  • Proficiency with social media platforms (Instagram, Facebook, TikTok, etc.) and understanding of engagement metrics.
  • Ability to work independently and as part of a team in a fast-paced, creative environment.
What We Offer
  • A competitive hourly rate of $18.00 per hour.
  • An employee discount on services offered by Ultra Cryo & Recovery.
  • Professional development assistance to support your career growth.


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