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Chief Data Officer

1 week ago


New York, New York, United States Authentic Brands Group Full time

At Authentic Brands Group, we are revolutionizing the way brands connect with customers. As a unified platform that integrates M&A, brand strategy, creativity, and digital innovation, we unlock the power of our global Lifestyle and Entertainment portfolio.

About Us

We are the world's largest sports and entertainment licensing company, connecting strong brands with best-in-class partners to optimize long-term value in the marketplace. Our brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in over 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.

We transform brands by delivering powerful storytelling, compelling content, innovative business models, and immersive experiences. We create original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media.

You'll be able to access the resources and scale, while leveraging innovative technology and a nimble environment. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands.

What We Do

Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, we have offices in major metropolitan cities, including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

We foster an inclusive workplace where diversity of thought and expertise drive competitive advantage.

The Role

We're seeking a seasoned leader to play a critical role in driving our customer data analytics and performance marketing strategy. The SVP, Customer Data & Performance Marketing will lead cross-functional teams to unify customer insights across multiple websites and digital touchpoints.

This role is essential to translating data into actionable strategies that enhance customer acquisition, retention, and lifetime value. You'll collaborate with key stakeholders across marketing, product, technology, and sales to align data-driven insights with performance marketing campaigns to maximize ROI and drive business growth.

Responsibilities
  • Customer Data Strategy & Analytics:
    • Develop and lead the overall customer data strategy, ensuring data is effectively captured, processed, and translated into actionable insights
    • Oversee data collection across multiple websites and digital channels, ensuring integration and uniformity in data management
    • Collaborate with data science, analytics, and business intelligence teams to segment and target customers for personalized marketing strategies
    • Implement tools and systems that support real-time customer data insights and attribution modeling
    • Ensure the highest standards of data governance and privacy compliance (e.g., GDPR, CCPA)
  • Performance Marketing:
    • Lead and manage the strategy for performance marketing campaigns across paid search, paid social, SEO, display, affiliate, and email channels
    • Work closely with the digital marketing team to optimize customer acquisition and retention strategies using a data-first approach
    • Set KPIs and develop comprehensive dashboards to monitor and report on performance marketing outcomes, ensuring that campaigns are continually optimized for maximum ROI
    • Collaborate with product and UX teams to develop and test new customer acquisition and conversion funnels
    • Implement A/B testing and multivariate testing to improve ad creatives, landing pages, and conversion rates across platforms
  • Personalization & Customer Experience:
    • Utilize customer data and insights to deliver hyper-personalized shopping experiences across websites and channels
    • Develop scalable personalization programs that enhance the customer journey, increasing satisfaction, loyalty, and repeat purchases
    • Collaborate with the product team to optimize site navigation, product recommendations, and overall user experience through customer data analysis
  • Leadership & Team Management:
    • Lead, mentor, and develop a high-performing team of data analysts, performance marketers, and digital marketing professionals
    • Foster a data-driven culture across the organization, ensuring collaboration between marketing, product, and analytics teams
    • Stay up-to-date on industry trends, competitive landscape, and emerging marketing technologies to ensure [Company Name] remains at the forefront of digital marketing innovation